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Sunday, February 22, 2015

The Ideals Of Runaway Analysis

By Olivia Cross


Runway study is a method of evaluating and studying information of runway and how things are done in the show. There is presentation of a new clothing collection on moving bodies for an audience. The moving bodies are referred to as platform models. A new collection is produced by a designer, brand, company, or group of companies. Designers uses models whose role is to promote, display or advertise commercial products in runway analysis.

It has made models to be professionals in terms of their charisma and physical appearances especially their skins and also personality in the way they relate to different people from different location and different culture. When on the runway good music is put to facilitate easy walk and to make the event enjoyable. In the current structures of the world the industry is gender dominated unlike old decades.

In the show, it comprises models, designers, consumers and photographers. For a model to be on this platform there are requirements needed as: height, weight and body size. The complexion does not matter a lot but in the current societal norms, dark models seems to have more demand than light models. Confidence and coolness that a model can give off while on the runway is key. Face wise it should be symmetrical and well defined, high cheekbones, eyes that stands out and a good profile. Female models height should be 5.7 inches minimum and male it should be 5.11 inches.

In every round a model walks stylist should be ready to prepare the model so that he she can look different in the next turn. The change are different hairstyle, make up should also be different so as to match with the outfit being showcased. When a model is doing the platform he she is supposed to walk, pose for the camera and walk back. Most of the product is mainly clothes because majority of the audience will prefer clothes.

Models who walks down the Fashion platform are usually in high fashion show and platforms. Due to their experience they launches their own television series, reality shows, their own agencies to train other inspiring models and also some ventures into acting while others create their own product line. The experienced models are hired by companies who wants to market their products, so they use the most famous models as the face of their product so as to get more customers and attention.

These shows are also called catwalk shows which is a sales promotion mechanism in the clothing industry and widely recognized as a cultural event. There can be various types of models, for example supermodels, models who are plus sized, glamour models, petite models, health models, fitness models, Trade show models, convention models, art models as well as freelance models. In most of the time only super models with most experiences are hired for the catwalk.

Designers showcasing their products on the run way, it is a good method and way of advertising since some audience especially celebrity buys the outfit immediately they are on the spot once they like the outfit.

These shows are of both the male and female models. This has created jobs to the models and to designers who are entrepreneurs. Basically fashion platform is a source of empowerment to everyone interested in venturing to fashion industry.




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