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Wednesday, July 20, 2016

Long Island SEO: Optimizing Your Facebook Business Page

By Robert Sutter


When it comes to the ways in which business is seen these days, one cannot overlook the importance of social media. All you have to do is look at Facebook, which contains a number of business pages. These have to be optimized in order to perform well, though, as I'm sure Long Island SEO companies across the board can attest. To better understand what goes into this degree of optimization, here is some information you should remember.

If you're serious about optimizing your Facebook business page - and companies like fishbat can help with this - ensure that the profile is completed. Everything from the right profile picture to links to your other online platforms will make a difference. This will show that all of your information is in order, ultimately resulting in better rankings as well. Any Long Island SEO agency would be able to agree.

What about the cover image, which is the graphic that users will first see when they click upon your Facebook business page? It's important that the image in question is sized well, but it's just as vital for it to match your branding in general. This creates a sense of consistency, which goes a long way in keeping your page optimized. Make sure that size and branding alike are kept in mind, so that the best cover image can be created.

Next, understand that keywords are essential for optimizing your Facebook business page. However, you should include them in such a way that they naturally coincide with the content you already have. By doing so, your rankings won't be negatively affected. If anything, the keywords in question will only help your page show up higher, which is the main reason why you should want to optimize it in the first place.

When it comes to Facebook business page optimization, it's easy to see that there's plenty of work involved. You want to make sure that these steps are followed, since they will help your company rank better. This doesn't even begin to touch on the potential sales that you might see due to the increased rankings. With these benefits in place, it makes sense for Long Island SEO companies to be hired for this purpose.




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