At one of the networking events in PDX, James Majanga was asked to comment on a blog journal titled, "Is Twitter a waste of time for small business?" The original poster had concluded that it was, but James made a brilliant point that if your audience is on twitter, it isn't a waste of time. As someone who is a small business owner, as well as focusing on teaching social media to other people, I thought I'd put my own response to that question, but frame it within the wider context of sites outside of twitter. This article unfolds social media and Process Architecture and Analysis for Small to Medium Midwest businesses.
The fact is, social broadcasting is here to stay. It's not going anywhere, and in fact social networking sites are seeing increasing numbers as people join. Ignoring it or pretending it doesn't exist doesn't work. Saying that Social Media a Waste of Time for Small Businesses? That it's a waste of time is the kind of thinking which looks toward trying to quantify social media as a way of finding ROI.
Draw your own SMM strategy that helps you to attain goals through social media. Set up your own SEO calendar with weekly, monthly and bi -monthly tasks of posting blogs or videos or articles. Create a profile and build networks & connections. Make sure you provide a complete profile of your company with the determined keywords for your products to get indexed in the search engines.
Consistency is the key. You need to create one business listing and use it for all your listings. If you have a local phone number use it. 1-800 numbers can confuse Google and hurt your rankings. Try to use a local address and zip code. Take your time and do it right.
This is why a lot of the marketing efforts where people ceaselessly spam others with their latest products and services and ways to get thousands of followers is starting to backfire. They aren't engaging the people they spam in a meaningful way that will make those people want to know more. Instead what they are really doing is striving so hard to get an ROI that they appear as the carpetbaggers and snake oil salespeople they really are.
Give Manual replies and do not set auto replies. In such interactive platforms, reply gives a personal touch to your customers rather than auto-replies. Create a two-way communication forum in your product page that allows you to get a first-hand feedback and review from your customers.
While selecting the right type of software for your business, here are a few tips to keep in mind: Research analysis of the business is a must before adopting particular software, Target audience for the product/ service offered by the enterprises should be taken into consideration, Payment details as well as whether you require a payment gate way.
In addition, you need to determine the necessity of E-commerce and shopping in the near future, Collaboration portals to suit your specific needs: chat messenger, task manager, calendar, contacts and document sharing facility. What type of process-centric business application would adapt well to your unique business needs: sales, billing and customer support services.
The fact is, social broadcasting is here to stay. It's not going anywhere, and in fact social networking sites are seeing increasing numbers as people join. Ignoring it or pretending it doesn't exist doesn't work. Saying that Social Media a Waste of Time for Small Businesses? That it's a waste of time is the kind of thinking which looks toward trying to quantify social media as a way of finding ROI.
Draw your own SMM strategy that helps you to attain goals through social media. Set up your own SEO calendar with weekly, monthly and bi -monthly tasks of posting blogs or videos or articles. Create a profile and build networks & connections. Make sure you provide a complete profile of your company with the determined keywords for your products to get indexed in the search engines.
Consistency is the key. You need to create one business listing and use it for all your listings. If you have a local phone number use it. 1-800 numbers can confuse Google and hurt your rankings. Try to use a local address and zip code. Take your time and do it right.
This is why a lot of the marketing efforts where people ceaselessly spam others with their latest products and services and ways to get thousands of followers is starting to backfire. They aren't engaging the people they spam in a meaningful way that will make those people want to know more. Instead what they are really doing is striving so hard to get an ROI that they appear as the carpetbaggers and snake oil salespeople they really are.
Give Manual replies and do not set auto replies. In such interactive platforms, reply gives a personal touch to your customers rather than auto-replies. Create a two-way communication forum in your product page that allows you to get a first-hand feedback and review from your customers.
While selecting the right type of software for your business, here are a few tips to keep in mind: Research analysis of the business is a must before adopting particular software, Target audience for the product/ service offered by the enterprises should be taken into consideration, Payment details as well as whether you require a payment gate way.
In addition, you need to determine the necessity of E-commerce and shopping in the near future, Collaboration portals to suit your specific needs: chat messenger, task manager, calendar, contacts and document sharing facility. What type of process-centric business application would adapt well to your unique business needs: sales, billing and customer support services.
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