Anyone that specializes in Long Island SEO services will tell you that there are numerous factors that go into search engine optimization. Keyword research is one of the most important, and to say that it matters would be an understatement. However, you may be curious to know how to go about this for the sake of achieving great results. Here are some of the essential do's & don'ts that will help you get the most out of your keyword research efforts.
DO focus on local terms. Regardless of whether you're working for a small company or a large brand, keeping things local at the onset is vital for SEO. This is why you should take the time to research keywords that are relevant to particular locations. For instance, a mortgage company that's located in Manhattan may want to look into terms like "New York mortgage firms." This is just one of many tips that companies like fishbat can provide.
DON'T pay attention to terms with little volume. Some keywords gain more searches than others, meaning that your time should be spent wisely. As you conduct research on the matter, you'll find that certain keywords will only a few hundred searches per month. While this might seem worthwhile, the truth is that there are many other terms that dwarf this example. No one in the realm of Long Island SEO will be able to disagree with this.
DO consider the seasonality of certain keywords. This is especially vital for ecommerce websites, seeing as how they might see slower months than others. For example, if a snowplow company is looking to get involved in SEO, they should expect to see fewer searches during the spring and summer months. Their keywords will perform extraordinarily during autumn and winter months, too. This is just one way that SEO can be considered seasonal.
DON'T be hasty when changing your SEO strategy. What many people don't realize about SEO is that it's a long-term process. It won't be until a few months after the aforementioned strategy kicks off that you'll start to see true results. What this means is that if you're thinking about changing things up from an SEO standpoint, you'd be wise to think again. Such a hasty move won't bode well for your rankings.
DO focus on local terms. Regardless of whether you're working for a small company or a large brand, keeping things local at the onset is vital for SEO. This is why you should take the time to research keywords that are relevant to particular locations. For instance, a mortgage company that's located in Manhattan may want to look into terms like "New York mortgage firms." This is just one of many tips that companies like fishbat can provide.
DON'T pay attention to terms with little volume. Some keywords gain more searches than others, meaning that your time should be spent wisely. As you conduct research on the matter, you'll find that certain keywords will only a few hundred searches per month. While this might seem worthwhile, the truth is that there are many other terms that dwarf this example. No one in the realm of Long Island SEO will be able to disagree with this.
DO consider the seasonality of certain keywords. This is especially vital for ecommerce websites, seeing as how they might see slower months than others. For example, if a snowplow company is looking to get involved in SEO, they should expect to see fewer searches during the spring and summer months. Their keywords will perform extraordinarily during autumn and winter months, too. This is just one way that SEO can be considered seasonal.
DON'T be hasty when changing your SEO strategy. What many people don't realize about SEO is that it's a long-term process. It won't be until a few months after the aforementioned strategy kicks off that you'll start to see true results. What this means is that if you're thinking about changing things up from an SEO standpoint, you'd be wise to think again. Such a hasty move won't bode well for your rankings.
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