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Wednesday, September 20, 2017

Benefits Of Outsourced Magazine Circulation

By Eric Bell


Upon publication of a magazine, the next logical step is to get it to target consumers. This is a taxing engagement and may cripple the operations of a small firm if not handled properly. As attention shifts to distribution, other deadlines might be missed causing tension and disruptions. Outsourced magazine circulation comes in to solve the problem and allow you to focus on your core business. What benefits do you stand to reap from such a move?

Outsourcing will allow the magazines to be circulated by experts. You will be tapping into the expertise of a firm or individuals whose sole duty is to circulate magazines. The firm has the technical expertise, equipment and tools to successfully circulate your publications. This raises the quality of work done resulting in a better profile for your company in the eyes of associates and partners.

Outsourcing frees your time to enable you pay attention to your core business. Considering the time taken to get to all offices, fill delivery forms and especially cover distances, time will be lost leading to delays of other operations. Where you need an in-house staff to distribute, it becomes an added expense. Tap into the resources of an established distributor to get the work done fast and efficiently.

Allowing a specialist firm to circulate the magazines on your behalf reduces your operating cost. You do not need to hire extra staff in your firm or publication house. Since the company already has the infrastructure, your costs will also be reduced. The magazines are distributed alongside other materials or publications by other companies. This reduces the unit cost of distribution.

Hiring a distributor is a way of spreading risks for your business. This is an advantage enjoyed by all companies that share away some of their operations. Should a mishap like a fire or flood occur, all your operations will not be grounded. The specialist distributor is also aware of circulation risks and has put in place stringent mitigation measures.

It takes a very short time to complete the distribution process when it is handled by specialists. This is attributed to the existence of infrastructure, personnel and technical knowledge on how to perform distribution work. Partners appreciate fast delivery and will regard your business with higher esteem. Efficiency and professionalism opens doors for more business in future.

Outsourcing comes with own risks that should be considered. They include the increased risk of exposing confidential information or data, and especially your clients or business associates. The distributor might not deliver the magazines in the manner you would do in person causing a loss of customer focus. Your relationship with the receiver will have been diluted by the entry of a third party.

Operations that are outsourced properly will make your operations cost effective and more efficient. This frees time and personnel that would have been allocated to distribution allowing you to improve on the quality of your products. Such saving is one of the principle attractions of outsourcing and a reason to engage third party distributors.




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