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Friday, December 15, 2017

The Basic Role Of Product Management

By Virginia Long


The commodity managers in any organization should strive to become experts in all areas that involve producing of a commodity. They should be able to interact with other managers in other sectors to ensure that the cycle of producing runs smooth. Their major role is to come up with a business strategy that sees the business through commodity rivalry. Here is how the such administrators ensure success in product management.

The first phase of commodity administration is idea management. Suggestions or ideas serve as a good source for commodity progression. These suggestions are utilized for even further development. The ideas are then specified on the commodity as they might be numerous thus the most viable idea should be identified and taken into consideration.

One of the most important goal for any organization is to increase its sales and thus bring higher profits, therefore commodity management also involves researching on the competitors. If you venture in an area with high competition of a merchandise then you will be at risk of more loses than proceeds. The management team seeks to identify zones with no competition or come up with ideas of beating the other contenders.

The other phase in commodity management is the delivery phase whereby the director of good and service management works and interacts closely with the marketing, manufacturing and support the other teams in ensuring that the goods developed are specified to meet their customers needs. The marketing is done in this phase whereby thorough advertising the product is launched.

Commodity naming and also its branding is also another tactic that is used in development of a produce. Companies take time to brand and name their commodities so as to increase its sales in a competitive market. Take for example detergents, they all do the same job but they are branded and named differently so as to differentiate them.

Organizations might be lured into opportunities that are not prosperous and therefore turn out to be a major loss for them. Thus, commodity management ensures that the company does not venture into opportunities that are not viable rather luring prospects that might later fail in future. Through research and customer interaction these managers are able to finalize and make good decision on the best available chances.

Management of price is another stage in the development process, pricing is done after the consideration of some factors such as, the strategy, the producing cost and finally revenue returns. Manufacturing cost is a major factor in determining the price of the product as the organization cannot use more in invention and expect less returns therefore the major critical point is ensuring maximization of proceeds and minimization of revenues.

Conclusively, it is important to note that creation management is integral in achieving the business goals in the entire production process. The production process in any company involves the following steps, pre development which is somehow a test on the commodity sale, development which basically is done after identifying the market and the competitors in the field. The commodity is then introduced to the customers through advertising or launching. The product after launching goes through growth interface where by it might be distinguished or rebranded. Finally if it sustains the market it becomes mature and might finally decline.




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