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Sunday, August 19, 2018

The Long Island SEO Do's And Don'ts That Benefit Realtors

By Arthur Williams


Real estate is one of the most bustling industries in the world. Everything from homes to office space is in high demand, which means that realtors have to craft their business strategies so that they are as effective as possible. One of the ways to do this is by investing in Long Island SEO. Search engine optimization goes a long way in online business and here are a few do's and don'ts to know so that your business finds success.

When it comes to the do's of Long Island SEO, having a presence matters. Not only should your business be easily found on social media, but more business-focused platforms as well. Yelp is one of the biggest examples that the likes of www.fishbat.com can draw your attention to. By creating profiles on platforms such as this, you will be able to rank higher, thereby getting found by more people in the long run.

Next, take advantage of a variety of keywords. While you shouldn't simply cram them into your content, which is a big SEO no-no, it's important to be broad with the terms you use. This is especially true when it comes to long-tail keywords. For instance, if you're a realtor on Long Island, perhaps you'd want to rank for "New York real estate." By keeping variety in mind, you will be able to accumulate more space on search engines across the board.

Even with the tips provided earlier, real estate SEO can go awry. One of the ways that this can occur is with a poor linking strategy. Those that are new to search engine optimization may be inclined to link back to themselves, especially if they have blog sections on their sites. This can be troublesome, though, as unnatural linking strategies like this can result in lowered rankings. Obtain links from various sites, particularly high-profile ones, and your presence on different search engines will improve.

It's also possible to create content that, simply put, doesn't put the user first. As search engines become more advanced, the focus on the user experience becomes that much sharper. Instead of writing content for said search engines, you should write for people instead. What this means is that you should focus on the quality of your content. Whether you're writing about the news or providing tips to your user base, your audience must come first.




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