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Monday, April 17, 2017

Long Island SEO & The Challenges Of Ranking For Certain Terms

By Arthur Williams


The main goal of Long Island SEO is to rank for the right keywords. Not only will you show up for the terms in question, but it'll be more likely that people will do business with you as a result. However, it's important to understand what makes some keywords more difficult to rank for than others. Why does this challenge exist, you may wonder? By the end of this piece, hopefully you'll have a better understanding of search engine optimization.

According to companies like fishbat, one of the reasons why certain keywords are difficult to rank for is because everyone is after them. For example, if you were to search for "toy store," you're likely to see either big box stores or local outlets with credibility to them. As a result, seeking real estate on that particular keyword can be a challenge. As a matter of fact, Long Island SEO experts can tell you that it'll take time before movement occurs.

If you want to talk about keyword ranking challenges further, content must be noted. After all, if you're going to rank for anything on Google, or any search engine for that matter, high-quality content must be placed at the forefront. In addition, a steady stream of content should be sent out so that you don't lose any momentum. When it comes to SEO, content-rich pieces that have value will be able to thrive.

Did you know that your own website can pose challenges when it comes to ranking for certain keywords? Google, now more than ever, places emphasis on websites that are not only dense with content but readable across different platforms. What this means is that if your site isn't mobile-friendly, there's a lower chance that you'll be able to show up in search. As you'll come to learn, web design and SEO work in tandem.

Hopefully these talking points have given you a more concise understanding as to what ranking for certain terms entails. You can clearly see that it can be done, but only when the right level of effort is put forth. These are just a few challenges that you're likely to encounter, but you shouldn't let them put you off to the importance of SEO. If anything, it's SEO that will determine how successful you are on the digital front.




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