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Wednesday, February 21, 2018

Bing & The Long Island SEO Benefit It May Provide

By Paula Hess


When you're talking about search engines, it's safe to assume that Google will be the name that others commonly think about. This doesn't mean that it's the only game in town, as Bing is well-known in its own right. However, a common Long Island SEO claim is that it doesn't provide enough value. Is this necessarily the case? By the end of this piece, you'll have a better understanding of the overall value that Bing brings to the table.

When it comes to the Long Island SEO benefit of Bing, the way that it complements current efforts can't be overlooked. It's safe to assume that most marketers will focus on Google as their primary search engine, but it shouldn't be the only one they focus on. As a matter of fact, by tailoring one's efforts to Bing as well, more awareness can be generated. Ergo, the likelihood of achieving additional business will increase.

Bing is tied to Microsoft Advertising as well, meaning that you have the potential to be found on different devices as well. Not only can you be found by MSN customers, but even those that are active on Xbox Live as well. You may not think that the latter is important, but it's important to consider that the service in question boasts over 55 million active users. To say that this is a sizable audience to reach would be an understatement and the likes of www.fishbat.com will agree.

What about Bing Ads, which a number of businesses utilize? One of the benefits that the ads in question offer is their cost, as they tend to be more cost-effective for even small business owners. Furthermore, as you run ad campaigns, you'll be able to keep track of them from anywhere, even on your phone. For those that are looking to get the most out of Bing, for SEO and marketing in general, the aforementioned ads are worth looking into.

For those that are looking to expand their Long Island SEO efforts, Bing is where you should set your sights. This search engine may not have the same scope as Google, but it may not matter as much as you think. Bing should be regarded as a complementary tool that coincides with your SEO strategy as is. If you take the time to learn about the search engine in question, eventually you'll see just how much value it can provide.




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