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Wednesday, February 7, 2018

SWOT Tool For Wisconsin Small Business Analysis

By Roger Bailey


A SWOT (Strengths, Weakness, Opportunities, Threats) study is typically broken up into two components; internal and external and each of the four parts can be further analyzed with other tools. This structure lends itself to introducing ideas, brainstorming, strategic planning, marketing, and many other areas. The following article will lead us through the theme SWOT tool for Wisconsin Small Business Analysis.

Our every action creates heaps of data which can be consumed for data study. With rampant social media trend and an increasingly tech-savvy market, it has become an important strategy for trades. A search engine query for data, generally gives loads of results on 'Big' data, giving an impression that data study is useful only for multibillion-dollar corporations. That's a myth- Data investigation is for everyone, including SMBs.

To analyze Strengths and Weaknesses, it helps to ask yourself and your planning group some questions. These questions need to be answered not only from your perspective but also from the viewpoint of your customers. While you can brainstorm your customer's answers, nothing beats getting the answers from your customers via interviews, surveys, data, etc.

What advantages does your commercial have? What is your commerce's value proposition, how do you define and deliver value to your customers? Do you provide value better than anybody else? Where do you have competitive advantages? Do you have access to customers in a manner your competitors don't? Do you have supplier relationships that provide a cost advantage? Are you able to deliver a better product at a lower cost?

So, you have to increase your metric prowess. Having more information expands the scope of data scrutiny and can be used to reveal critical information. Most minor trades have mechanisms to collect information about their customers. Be it CRM, ERP or social media interactions, there's lots of information about specific customers.

Now is the time to start digging down into the details to continue your franchise analysis. Contact each franchisor, introducing yourself and describing your interest and why you believe you can be a successful franchise. Remember, franchisors are much more likely to spend quality time with you if they think you have the potential to be a useful AND PROFITABLE franchisee for them.

Opportunities: Where are their opportunities that fit your strengths or that you can develop strengths to exploit? What is the market doing? Is it rising, is it falling, is it being disrupted by new products (computers disrupting the typewriter industry for instance)? Where do you have particular advantages that other businesses do not? Have changes (technology, market size, outsourcing, etc.) caused changes that play into your strengths? In cases where a strength leads to an opportunity, it is essential to highlight the linkage.

Giant corporations use data scrutiny to fine-tune their business strategy. Just because you are a small scale business doesn't mean that this type of analysis won't yield results for you. While it is interesting to think about this sort of study in large scale, from a business point of view, what matters is how useful it is in streamlining your business. Invest more in data enquiry and reap the benefits.




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