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Friday, January 31, 2014

How To Advertise Your Webinar

By Adam Khan


If you don't know the first thing about webinar marketing, it's really a lot like your regular seminars where someone would make a presentation and then sell products after. Of course, the big difference is that with webinars, the event is done through a webinar hosting service, instead of a hotel.



If you want to do webinar marketing, there are really just two ways to do it: paid or free. While each type of webinar has its own set of advantages, whatever you do, however, you should only do webinars if you have some valuable information to offer to your attendees. If you have a webinar that reeks to much of sales pitch, you will turn off people and they will not want to deal with you ever again.

Get people interested in your webinar by sharing some samples. If you want to ask people to pay a subscription for your webinar, you should offer some free samples. These samples will help your audience decide whether or not the webinar will be valuable to them. Do your best to share quality articles, videos or Podacst with your audience and give them specific example of the additional information they will learn through your webinar.

On the other hand, the main advantage of paid webinars is that you will get quality leads or a list of people who are more than likely to buy from you. We like to say that if people are willing to pay for information on your webinar, they'd be more than likely to buy your other products and services as well.

That is the key to successfully marketing with webinars is to build buzz around it. Advertise on Google or Facebook. Also valuable, as we said before promise to deliver life-changing information that they won't find anywhere else.




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