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Wednesday, May 28, 2014

Online Marketing Strategies For The Beginner

By Ramzey Shawar


Internet is moving at a faster pace than ever. For anyone who is just starting out, efforts must be focused on the right strategies so that the business will not be left behind. Strategies that worked a couple of years ago may not be the ideal ones to follow today just because technology and consumer habits have changed. Here are some tips for new internet marketing strategies that will give you a good start in marketing your business.



Blogger is owned by google, so if you do a good job, google is likely to notice and that can't hurt your rankings.

An increasing number of consumers are conducting searches using their cell phones and other hand-held devices. Therefore, your website must be mobile-friendly. Over half of all mobile consumers contact a business directly from their search on their mobile devices. Therefore, you want to capitalize on this chance to act on a hot lead. Provide useful functionality on your mobile website to encourage visitors to come back.

Be sure that your company is listed on the popular business directory websites. Check these listings on a routing basis to make sure that the information is accurate. Provide rich and useful information, like a link to a menu if your business is a restaurant. Monitor business review sites to make sure that there is no negative feedback. Set some guidelines for responding to negative press so that if you do find some, you can act appropriately on it.

Be active on social media. This will maximize your exposure and give you a way to connect with customers. These Internet marketing strategies will get your company ready for the next marketing push. Keep up with the trends, and you will not be left behind.




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