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Friday, June 6, 2014

What Is The Importance Of Social Signals For Search Engine Optimization?

By Bilal Amed


Social signals are referred to as the amounts of tweets, likes, followers and +1's a website or blog receive. Many professionals in the search engine optimization industry believe that when the likes, tweets or followers of a particular website increases, the rankings of such website increases too. This has now been proven without any doubt, and most of the SEO experts are suggesting that social signals would replace links altogether in the near future.



Why? There are 3 main reasons:

Integrating social media into your SEO campaign is an excellent decision since search engines might make social signs an even more important element of the algorithms they use to rank websites. Besides, there are plenty of other advantages to developing a strong presence on social media, such as promoting your products or services and giving customers the opportunity to interact with your brand.

1. Include interesting and unique content which will entice people to click and share. 2. Encourage reader comments. 3. Interaction and debate should be encouraged on social media sites and blogs. 4. Guest blogging is an ideal way to increase your brand popularity. 5. Include share, like and other social bookmarking buttons on all your websites. 6. Set up official company accounts on Facebook, Twitter, Google Plus, Pinterest and LinkedIn as they are the main social media sites these days.

3. Another main reason is that websites with a strong social presence will have a better conversion rate and brand loyalty than sites that don%u2019t. A better conversion rate translates to more sales and referrals, perhaps even by word of mouth, a greater brand awareness, positive reviews and inbound links.

Other social networks do not seem to have a significant impact on SEO ranking but you might get good results if a good number of your clients use another social media platform. The most important is to develop a strong presence on social media, which can be difficult if your target audience does not use Facebook or Twitter.




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