While there are many sites with their own advertising platforms, few are as big as Google AdWords. This ad platform is used on countless sites, even major sites like Amazon, and has generated billions upon billions of dollars for Google. To call a success would be an understatement.
There are reports to indicate that Amazon is working on a competitive advertisement platform that resembles Google AdWords. This would no doubt worsen the adversaries between the two online giants in the near future. This platform is said to be driven by the wealth of shopping data that Amazon has been amassing as the world's largest online retailer. This program is called the Amazon Sponsored Links which is said to begin its testings later this year.
It makes a statement for sure, but can they actually overtake Google? It has many people wondering, and it does truly show innovation on the side of Amazon as a company. The idea here is that even if Google still takes the most out of the pie, Amazon is challenging them for a part of this type of business.
A wide range of advertisers will benefit from this wealth of information that Amazon possesses. The new platform is going to be simple and not in anyway over-sophisticated as per the current hints. It will include the bare minimum functionality in anticipation of gradual improvements over time.
While Google also has a tremendous amount of data available to them, Amazon's data may wind up being more valuable in the end. Being able to see a customer's purchasing habits is just the sort of thing anyone who's selling something wants to do. If Amazon does implement this program, it's likely it will become the primary form of advertisement on their site. It should bring Amazon a ton of income, and should deliver Google some serious competition. Google's been on top for a long time, but that might not last much longer.
Is Amazon going to outperform Google in the online advertising sphere? This is what was exactly reported in the Wall Street Journal report released recently. As per the Wall Street Journal report, Amazon is currently testing a new ad platform similar to Google's AdWords platform. This program is named as "Amazon Sponsored Links", which will show ads based on search queries similar to the AdWords product of Google.
There are reports to indicate that Amazon is working on a competitive advertisement platform that resembles Google AdWords. This would no doubt worsen the adversaries between the two online giants in the near future. This platform is said to be driven by the wealth of shopping data that Amazon has been amassing as the world's largest online retailer. This program is called the Amazon Sponsored Links which is said to begin its testings later this year.
It makes a statement for sure, but can they actually overtake Google? It has many people wondering, and it does truly show innovation on the side of Amazon as a company. The idea here is that even if Google still takes the most out of the pie, Amazon is challenging them for a part of this type of business.
A wide range of advertisers will benefit from this wealth of information that Amazon possesses. The new platform is going to be simple and not in anyway over-sophisticated as per the current hints. It will include the bare minimum functionality in anticipation of gradual improvements over time.
While Google also has a tremendous amount of data available to them, Amazon's data may wind up being more valuable in the end. Being able to see a customer's purchasing habits is just the sort of thing anyone who's selling something wants to do. If Amazon does implement this program, it's likely it will become the primary form of advertisement on their site. It should bring Amazon a ton of income, and should deliver Google some serious competition. Google's been on top for a long time, but that might not last much longer.
Is Amazon going to outperform Google in the online advertising sphere? This is what was exactly reported in the Wall Street Journal report released recently. As per the Wall Street Journal report, Amazon is currently testing a new ad platform similar to Google's AdWords platform. This program is named as "Amazon Sponsored Links", which will show ads based on search queries similar to the AdWords product of Google.
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