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Thursday, September 11, 2014

One Fifth Of E-Commerce In 2014 From Mobile Phones - Here's Why

By Adam Noah


There is a reason that more people are shying away from shopping malls and department stores. It has to do with how easy it is to do your shopping online. In the past, this was limited to those that had an Internet connection and a laptop or desktop computer.

Although applications were developed in order to generate interest in what their websites had to offer, it is technology that allows people to use the web browsers built into their smart phones, and the ability of the websites to allow mobile users to navigate and purchase products easily, that has made it possible for over 20% of all e-commerce sales to be accomplished using smartphones today.

Creating Mobile Responsive - The key to making this easy for you to generate sales from those that are visiting your site on the web using their cellular phones is to make your website mobile responsive. This means that the visitor will not have to use a mouse in order to navigate and potentially purchase what you have to buy. They simply have to slide and tap on their screen, allowing them to quickly find the products that they want and buy them right away.

Why Apps Are Following To The Wayside - As was foreseen several years ago, applications are simply not the best way to market to mobile users. Just as people are conditioned to use a web browser, they are doing the same on their mobile phones. Applications have simply been limited, and always will be, in regard to presenting products and services. Fortunately, web designers and technology are continuing to improve on their ability to make shopping with mobile phones much more easier through Web browsers on smartphones today.

If someone had predicted five years ago that cellular phones would actually be responsible for over $80 billion in sales, people would probably have laughed outright, and for good reason. At the time, the iPhone was in its infancy, and all other competitors had mediocre smartphones at best.

Other companies are realizing that this billion dollar trend is something that they can also tap into. By simply providing an application that people can download, that can alert them to products and services that you are updating or that you have to offer, they can then go to your website to purchase them as long as you have made the proper website modifications.




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