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Saturday, October 18, 2014

From Like To Love: Using Social Media For Marketing Success

By Macintosh Duncan


Social media is the wave of the future. It is how more and more people are communicating with each other. If you have a business, regardless of if it is a physical location or web based, you need a presence on these outlets. This article will show you how to do it successfully.

For the very best results from your social media pages, create links that will tie them together. Make it easy for your viewers and readers to find you on Twitter, see your YouTube videos and follow your Facebook page. Be sure your Twitter profile contains a URL for your Facebook profile and your blog. Linking your social media profiles together will potentially increase your customer base.

You will not have a successful social media campaign if you do not have a good understanding of your target audience. It is necessary to discover why they use social media, how often, and what sorts of content they like best.

In order to assist your site in becoming social media interactive, add comments and ratings. In addition, you should have the ability to be able to sort out items. When you add these popular functions, you empower your users to help choose your content and direct your efforts. They will appreciate the opportunity to participate actively.

Post new content regularly. If you do not update your status at least once a week, your followers will forget that you exist. Perhaps you could post new content on the same day or at the same hour so that your followers have something to look forward to and will think about logging on to see what you have posted.

Your headline is crucial to a good post. Most social networks encourage you to keep your posts short, and if you were to post a long article, chances are no one would take the time to read it. Try posting a link to your article with a good headline that both grabs your readers' attention and explain what the article is about.

If you are using social media to market like Facebook or twitter you must be very careful about any content that you post or that is posted on your page. Because you are instantly and at ask times connected to your customer base any minor our maitre snafu can cost sales.

Try creating an account on Yahoo and search through Yahoo answers. Their website has been around for a while and is packed full of questions, answers, and opinions of users. Research any questions that are related to what you offer and then write answers to these, mentioning your products. If you provide many answers that are helpful and well-written, you could easily become an expert in a specific category.

In social media, you need to make sure your company is branded. Use your company logo as your avatar or background for your profile pages. Keep a consistent color scheme among your various social media accounts. This will allow customers to recognize you, and also to establish a level of trust in what you are saying and doing. Use this opportunity to solidify your branding and create a name for the company you represent.

Use LinkedIn's blog feed application to automatically post your blog updates to your LinkedIn page. When you post your blog article, it appears automatically as a LinkedIn update. This will allow you to save time and you'll enjoy more exposure on LinkedIn.

If you can harness the power of social media sites, you can achieve incredible results! Whether you'd like to promote your website, sell a product, or help your business make a name for itself, social media marketing is the way to do it. These article has given you all the information you need to get started, so start utilizing social media today!




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