Graphic designers can also simultaneously be logo designers: it goes with the territory. As the business world expands, so does the need for good CI logo design. It constitutes clear branding and company identification. It is of the utmost importance as it says more than mere words. Image is important to stand out in the competitive crowd, and the perfect logo can speak volumes. Here are some helpful tips to speed up the process.
Basic design principles apply to work in this area. Once you have established the message this small design should convey, you start with the basics elements. Together they should add up to something with punch and pizazz. It's a competitive world out there and everything associated with business promotion should be tried. Logos tend to be symbolic and indirect, yet when known, they tend to speak volumes.
A corporate logo is the first entree to a business. It should have impact. It is what you see on letterhead or a web home page. It finds its way onto packaging and advertising. It takes some experimentation to avoid repeating the past, but it can be done with good graphic design skills and an eye for originality.
Great design is simple and clear, not overly ornate or complicated. Fonts and colors are used judiciously for best effect. Limiting them is wise for ease of absorption. Above all the symbol must be appealing, especially conveyed in print and digital media. Check with your printer when in doubt. Colors denote identity and should be carefully selected. Fonts must be interesting to the target market, but also clear. It can be edgy to elegant, but it must represent the brand.
Color is not always used, but when it is, it can be one or more complementary hues. The trademark should work as well in black and white. Font takes priority in this case. The design is a compendium of art principles that are pared down to their essence. They must be used wisely. You would not use the same scheme for a child as for an older adult. You might see a distinction for men and women. Being appropriate to the target market is a key element in the design.
It pays to look at the competition, of course, as long as you don't imitate. Designs can also be faddish and limited to a given time. Try something universal but modern using the basic principles of design. See what has been successful for the big companies in the past. Defer to them when making decisions for best contemporary results.
Be wary of copying competitors' images. Don't even get close. You want a new distinctive look that is made to order. Survey popular related products if you must, but keep your work original and suitable for the client. What is it about the brand that you want to convey? Does it speak loud and clear?
A final tip is to coordinate the trademark created to the company tag line. They are used in press releases and as mottos on letterhead stationery and website home pages. It is a team effort in conveying brand image and great thought should be given to the perfect match. Brand identity is the name of the game with logo designers, so do your homework to understand clearly the role involved.
Basic design principles apply to work in this area. Once you have established the message this small design should convey, you start with the basics elements. Together they should add up to something with punch and pizazz. It's a competitive world out there and everything associated with business promotion should be tried. Logos tend to be symbolic and indirect, yet when known, they tend to speak volumes.
A corporate logo is the first entree to a business. It should have impact. It is what you see on letterhead or a web home page. It finds its way onto packaging and advertising. It takes some experimentation to avoid repeating the past, but it can be done with good graphic design skills and an eye for originality.
Great design is simple and clear, not overly ornate or complicated. Fonts and colors are used judiciously for best effect. Limiting them is wise for ease of absorption. Above all the symbol must be appealing, especially conveyed in print and digital media. Check with your printer when in doubt. Colors denote identity and should be carefully selected. Fonts must be interesting to the target market, but also clear. It can be edgy to elegant, but it must represent the brand.
Color is not always used, but when it is, it can be one or more complementary hues. The trademark should work as well in black and white. Font takes priority in this case. The design is a compendium of art principles that are pared down to their essence. They must be used wisely. You would not use the same scheme for a child as for an older adult. You might see a distinction for men and women. Being appropriate to the target market is a key element in the design.
It pays to look at the competition, of course, as long as you don't imitate. Designs can also be faddish and limited to a given time. Try something universal but modern using the basic principles of design. See what has been successful for the big companies in the past. Defer to them when making decisions for best contemporary results.
Be wary of copying competitors' images. Don't even get close. You want a new distinctive look that is made to order. Survey popular related products if you must, but keep your work original and suitable for the client. What is it about the brand that you want to convey? Does it speak loud and clear?
A final tip is to coordinate the trademark created to the company tag line. They are used in press releases and as mottos on letterhead stationery and website home pages. It is a team effort in conveying brand image and great thought should be given to the perfect match. Brand identity is the name of the game with logo designers, so do your homework to understand clearly the role involved.
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