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Friday, August 21, 2015

Using International Lobbying Firms Successfully

By Ruthie Livingston


When facing government allies or foes, politicians often need help. They turn to various international lobbying firms, or just domestic ones, to assist in pleading their causes. They have a variety of top-notch companies with reputations in various fields. They need to select one with experience in their area of interest first and foremost.

The right lobbyists can make or break a good program depending upon their degree of influence they have. This influence corresponds to that of the original politician initiating the action and serves to expand and enhance it. Thus the individual and the lobbyist are a vital team. Those in higher ranks (longer term in office) are usually the most successful in achieving goals. Projects fall within certain jurisdictions in terms of political party or geographical location. Lobbyists must know the ropes to perform well.

Lobbying doesn't have to be a negative term denoting people who go on endlessly about something without rhyme or reason - kind of like a political nuisance. It is more focused than that and very targeted and often noble in purpose. They are important sources of information about subjects that can be buried under the rug and ignored by the press. Or they can help turn the tide of opinion about an unpopular subject. It pays to avail oneself of their service when in need.

Large lobbying firms must therefore know the ins and outs of the process and their limitations. They work within parameters that they know are particularly effective. They want to put the odds on the side of the politician or company who has hired them. Even non-profits can avail themselves of their services to promote a worthy cause. Thus, the lobbyists are working with issues that impact the good of the people at large. This becomes a good way to assuage their reputation.

Even non-profit organizations use them to garner support for their programs. One assumes that charitable foundations, for example, are working for the good of the people, but you don't always know how. In spite of quality projects, many non-profits need more funding and relevant legislation.

Most lobbying occurs within the arena of legislation as it is ongoing. Politicians who are expected to make decisions on behalf of others prefer to be in the know. It can be done efficiently through the lobbying system. The importance of the right people cannot be overemphasized. You can do research, check credentials, look at track records, and get referrals. You have to consider domestic versus international reach and what knowledge is required.

You can do some research to determine credentials, but it alone is not enough. There must be an interest in the subject at hand and adequate experience. Only in this way will you be working with the right professionals, and not just luck.

Length of time at the lobbying enterprise is your best tipoff of reliable service among other qualifications. You must take everything mentioned above into careful consideration. You must share a meeting of the minds on the topic and an interest in furthering the same cause. Only then can you expect a successful outcome.




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