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Tuesday, August 18, 2015

New York Web Design & The Essential Terminology

By Arthur Williams


Like with any field, there is a certain lingo that's associated with New York web design. The words that you use, in said field, will possess a certain level of meaning and I am sure that others will be able to say the same. With that said, I think that it's most important for new designers to get a handle on this particular lingo and understand what it all means. If you keep the following points in mind, the work you create will become that much stronger.

Font - This is a term that should be familiar to anyone, regardless of one's knowledge related to New York web design. Font refers to typeface, which is utilized in order to create text. Not only can it be made bigger or smaller, but it can be rendered to become bold or italicized to boot. Keep in mind, though, that one font will not be able to accomplish all feats. Take it upon yourself to download different ones, so that your resources may be rendered broader.

Color Wheel - The element of color matters in the field of New York web design. If you're going to create a website, you have to pair different hues with one another, which is where the color wheel can come into place. As it illustrates primary, secondary, and tertiary colors alike, you are able to easily see which ones go well with each other, resulting in smarter design choices overall. It's a simple yet effective tool, endorsed by companies such as Avatar New York.

Saturation - Another aspect of color to take into account would have to be saturation. This term refers to the intensity that color can have, which can vary depending on what you're creating. For instance, a website with a vintage appeal is not going to have high saturation, as you'll want to create more modest designs than you probably would have otherwise. This is just one example of saturation, but don't be afraid to experiment with this for numerous projects.

Responsiveness - When you think about the ways in which websites can be accessed, what comes to mind? I am sure that computers and smartphones will come up, but the only way that websites can translate across various platforms is with responsiveness. I am sure that most can attest to such a sentiment, since this is critical for both aesthetic quality and rankings alike. When responsiveness is set in place, better websites can be made.




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