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Wednesday, April 20, 2016

How To Build Page Descriptions For Long Island SEO

By Robert Sutter


When you perform a Google search, there will be different pieces of information you'll uncover. One of the most noticeable, especially to those who consider themselves Long Island SEO specialists, is the page description for each result. These descriptions matter for a number of reasons, whether you might have believed it or not. For those who'd like to know why these elements truly matter, here are a few key points that you should go over.

One of the reasons why page descriptions matter for Long Island SEO purposes has to do with the implementation of keywords. Believe it or not, many companies tend to focus on certain terms for ranking purposes, meaning that their work should be tailored around them. As a result, these page descriptions will include such terms. In theory, this will help brands rank, which companies like fishbat will be able to support.

There's also the matter of length that can help make page descriptions nothing short of effective. Keep in mind that the best ones are kept short in length, since this will give potential visitors the basic information they need before they click. Make your descriptions overly extensive, though, and you run the risk of pushing them away. By keeping yours within the 150-character range, success will be on the horizon.

To wrap things up, make sure that there is a call-to-action that people can react to. For example, you might be in the business of selling products on an ecommerce basis. What this means is that you can further entice potential visitors by adding something like "25% off your first order" to your page description. By doing so, not only will you be able to attract more visitors but you can be certain that your page descriptions will be all the more effective.

Without question, page descriptions matter for anyone who develops websites, as they can make or break the success that said sites see. Hopefully the points covered earlier have given you a better understanding of this. Maybe you have been encourage to create more detailed descriptions, keywords and all, for the sake of the aforementioned success. Without these descriptions, Long Island SEO of the highest level cannot be performed.




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