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Thursday, October 31, 2013

Matters To Consider When Creating A Good Business Growth Plan

By Allyson Burke


Business growth plan is a document indicating the steps the business will take to achieve its desired objectives. The growth plan is what will guide the whole operation of the business and ensure that it is kept on track. This article looks at how one can write a good business growth plan.

The first factor entails studying the past performance of the company or the business. In order to come up with a good plan, you must be able to look at how the company has been performing in the recent past. The purpose of doing this is to enable you to determine the market trends and the competition the company is facing.

On the other hand if there are some steps which led to the successful performance of the company, then it is important that an improved version of the steps should be included in the document. After studying the performance, you need also to determine the market trend as well and come up with new ideas which are focused on the market trends.

You must also look at the various expansion opportunities which exist in your company. For instance, you can determine whether there is a need of opening up to new markets if the current market is exhausted or just coming up with a good marketing strategy to increase your customer base.

This is because the plans were developed based on different issues which were affecting the particular company then. You must develop them to match the needs of your company. The other important matter to consider including in the plan is the various available opportunities for expansion.

Assessment of the employees is another necessary factor to consider when developing the business growth plan. It is the employees who will take an active role in the implementation role. The purpose of the assessment of the employees is to find out whether the current employees have the capacity to fully implement the plan effectively or if there is need to source for some other employees with special knowledge and techniques.

Assessment of the technology is also a factor to consider. After the assessment, you need to come up with a recommendation whether to upgrade the current available technology of the company or just to service the ones available. You can also consider acquiring new technology if it will lead to the growth.

In order to implement the plan, there will be need of extra capital. You should be able to come up with a proposal on how you will raise the capital needed to carter for the implementation of the developed strategies. You can also consider partnering with other companies and organizations as a marketing strategy. These are some of the issues one should consider when writing a good business growth plan.




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