Website development companies understand the importance of search engine optimization. For those that don't know, in simplest terms, SEO is a process that helps sites rank for terms that people search for. What you may not know is how to go about this process so that you obtain the best results possible. If you'd like to learn more about said process, here are some do's & don'ts that you'd be wise to take into consideration.
DO put forth content of high quality. SEO hinges on various factors, but the most important has to be content. All reputable web development companies will tell you the same, especially when it comes to content that's exclusive for websites. The more detail that it provides, the more likely it is that it will draw people in, which increases rankings in the long run. Companies along the lines of Lounge Lizard will tell you the same.
DON'T let your website come to a crawl. Do you have multiple images or perhaps a few streaming videos on a specific page? If so, chances are that it's going to load and run slow, meaning that its chances of ranking on search engines will be low. The search engines in question place considerable weight on this type of performance, which is why you can't let your site come to a crawl. You won't be able to rank if it doesn't run quickly.
DO focus on mobile websites. As a matter of fact, it's perhaps more important than ever to have your site operate for the sake of mobile devices. Smartphones and tablets are often used in order to access the Internet, so wouldn't it make sense for sites to adjust themselves accordingly? Smart web design has more of an impact on SEO than you might imagine. When a site is mobile-friendly, it will be able to rank better.
DON'T think that social media doesn't matter. As a matter of fact, it can make all the difference in the world for your SEO efforts. For those that don't know, search engines can recognize when social activity is on a high note. What this means is that you should add your social media accounts - Facebook, Twitter, LinkedIn, Instagram, etc. - to your site. Before you know it, your social activity will translate to a higher ranking for your official site.
DO put forth content of high quality. SEO hinges on various factors, but the most important has to be content. All reputable web development companies will tell you the same, especially when it comes to content that's exclusive for websites. The more detail that it provides, the more likely it is that it will draw people in, which increases rankings in the long run. Companies along the lines of Lounge Lizard will tell you the same.
DON'T let your website come to a crawl. Do you have multiple images or perhaps a few streaming videos on a specific page? If so, chances are that it's going to load and run slow, meaning that its chances of ranking on search engines will be low. The search engines in question place considerable weight on this type of performance, which is why you can't let your site come to a crawl. You won't be able to rank if it doesn't run quickly.
DO focus on mobile websites. As a matter of fact, it's perhaps more important than ever to have your site operate for the sake of mobile devices. Smartphones and tablets are often used in order to access the Internet, so wouldn't it make sense for sites to adjust themselves accordingly? Smart web design has more of an impact on SEO than you might imagine. When a site is mobile-friendly, it will be able to rank better.
DON'T think that social media doesn't matter. As a matter of fact, it can make all the difference in the world for your SEO efforts. For those that don't know, search engines can recognize when social activity is on a high note. What this means is that you should add your social media accounts - Facebook, Twitter, LinkedIn, Instagram, etc. - to your site. Before you know it, your social activity will translate to a higher ranking for your official site.
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