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Monday, February 13, 2017

Why Does Long-Form Content Matter For Long Island SEO?

By Arthur Williams


If there's one thing that can be said about search engine optimization, it's that it cannot be easily done without writing. Content creation is one of the hallmarks of any Long Island SEO company, but what you may not know is that there are right and wrong ways to do it. One of the most effective ways is long-form. This form of writing matters and if you're curious to know why this is, the following details should prove to be insightful.

Search engines focus on many aspects of websites, but content is paramount. The more original it is and the higher its quality, the more weight that will be put into it. Formatting is another story, however, which I'm sure the likes of fishbat.com will attest. Long-form writing, which requires thousands of words being written over short periods, is essential. However, it takes more than just writing ad nauseam to yield results.

The way that long-form content is presented must be taken into account, too. Let's say that, for the sake of argument, that you spent an hour or so typing up a thousand-word document about your products or service. You're not going to want to send it all out at once, seeing as how it's not easily digestible for most people. Fortunately, this is where content posted in smaller sections can prove useful. This is a process that your local Long Island SEO company can help with.

The popularity associated with blogs cannot be overlooked and their focus on shorter posts is the most telling feature. When posts are about a hundred words a piece, it makes sense that readers will be more attracted to them. While it will take longer for the content to be submitted in full, everything that's sent out will be digested earlier. Anyone that's looking to specialize in writing would be wise to remember this.

Anyone that works in the realm of Long Island SEO will agree that writing matters. With that said, there are certain ways that it should be done so that rankings improve. Needless to say, this is where more of a long-form focus can prove useful. This is true for not only blogs, as discussed earlier, but official websites as well. The more that this form of writing is utilized, the better the results will be from an SEO standpoint.




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