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Friday, March 16, 2018

Long Island SEO & The Important Details Regarding Internal Linking

By Arthur Williams


Anyone that specializes in Long Island SEO that links can come from anywhere. This brings us to the topic of internal linking, which is the process by which links that are created on one domain, to link back to the domain in question. This is a common practice, but you may want to learn more about it. For a better understanding of what, exactly, internal linking is, here is some information that you would be wise to keep in mind.

Have you ever created a link on your website to direct a visitor to another page on the same domain? If so, intentionally or otherwise, you have partaken in internal linking. The fact that this eases the user experience can't be denied by those that consider themselves Long Island SEO specialists. With that said, there is much more value to be obtained, provided the right strategy is put into effect.

It's also worth noting that internal links can help with the goal of ranking for a variety of keywords. Of course, this is dependent on not only the links you use but the anchor text attached to it. Ergo, if you want to rank, you should pick the right terms. If you're struggling with this endeavor, there are many resources available to you. This is evidenced by companies like fishbat, which offer services such as this.

While the perks of internal linking are undeniable, it's equally important to know how it should be done. One of the most important rules is to include links that will have value, not only for you but those you're targeting. If you can't see a potential consumer clicking on an internal link, you'd be wise not to include it. This is a situation where you have to put yourself in the other person's shoes, so that you can make better decisions.

Furthermore, be mindful of how many internal links you include. The general rule of thumb is that the more links a piece of content has, the less value those links will have. While quantity was important years ago, it's easy to see that this has changed in recent times. It's not so much the number of links that matters, but rather how carefully the few links you use are incorporated. To put this into simplest terms, less is more.




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