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Tuesday, October 30, 2018

Long Island SEO: The Biggest Misconceptions Regarding Online Reviews

By Arthur Williams


Any Long Island SEO expert will tell you that digital media is a big part of entrepreneurship today. If your goal is to operate a business, it's important to understand that anyone can have a voice. This brings us to the topic of online reviews, which are commonplace these days. Negative reviews tend to drive more attention and to say that they can be damaging would be an understatement. Your information about them may not be entirely accurate, so here are a few mistruths to be more mindful of.

"I shouldn't believe a negative review; it isn't reflective of my company." It's easy to disregard a negative review as dishonest, which may be the biggest mistake you could make. No business is perfect, which is why it's important to evaluate operations from within. If your company is criticized for a lack of organization, it may be something to address with your workforce. There are many reviews that offer solid points that should be accounted for.

"Negative reviews don't cause websites to drop in search engines." This is another mistruth that the likes of www.fishbat.com can offer clarity on. It's important to note that user content is one of the main factors when determining how websites rank, either on Google or some other search engine entirely. When a single negative review is posted, it seems to open the proverbial floodgates for more. In short, your Long Island SEO efforts could be hindered.

"Negative reviews stay online forever." While it's been said that nothing on the Internet is truly gone forever, the same logic doesn't always apply to negative reviews. First, read the website's guidelines regarding posting and the content that they allow. Second, contact the poster directly so that you can speak about their grievances one-on-one. This will help your online reputation, depending on how you present yourself. By following these steps, you will stand a better chance of getting a negative review taken down.

"I can't reduce the risk of negative online reviews." If you think that you're without help, in this sense, you'd be wrong. In fact, reducing this level of risk can be as simple as providing satisfactory customer service. If a customer contacts your company about a product that came to them defective, issue a replacement. By providing this level of customer service, you can easily earn a positive user review instead of a negative one.




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