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Saturday, October 27, 2018

Long Island SEO: The Most Important Questions Regarding CRO

By Arthur Williams


The goal of any business, no matter what industry it's in, is to create sales. They should want to move as much product as possible so that they can continually grow. Long Island SEO specialists will agree, which brings us to the topic of CRO. You might have heard of this term before, but aren't familiar with the specifics. For a general overview of what CRO is about, here are a few questions that the aforementioned specialists can answer.

"What is CRO, anyway?" CRO is an acronym that stands for conversion rate optimization. What it is, simply put, is a collection of actions performed to increase website conversions. These include everything from website clicks to sales, which the likes of fishbat.com can attest, which is why it's important for CRO to be part of your overall marketing strategy. This is just the start of the information that Long Island SEO experts can provide.

"Aren't SEO and CRO the same thing?" This is one of the most common misconceptions about CRO that light should be shed on. Keep in mind that this strategy is focused on increasing website transactions. Meanwhile, SEO is more focused on getting websites to rank and bringing visitors in; there isn't much of a focus on digital transactions. These terms aren't the same, so be mindful of their differences.

"How does a business go about improving their CRO?" A business owner should look at their company website. This is where digital transactions will occur, more likely than not, which means that the interface should be as clean as possible. It must also be structured in a way that information is easy to access. By keeping this in mind, a business owner will be able to benefit from improved CRO, no matter what they provide.

"Do I require CRO?" There are a few reasons why, yes, your website may require a focus on CRO. The most important is the fact that it can help increase website conversions. It will also help users better find information that, depending on the quality of said information, will encourage them to learn more about your services. CRO goes a long way, so it would be an oversight to leave it out of your digital marketing strategy.




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