Search engine optimization is the organic way of getting traffic to your website. Everyday nearly 5 billion searches are performed. The strength of search engines in the digital marketing world can not be undermined. Hence more and more businesses are continuously putting in more effort in to SEO, in order to get ranked well and get a piece of the pie.
So what does it mean to optimize a website ? How a website can be presented to search engines so that the search engines love the websites and index them. Once indexed, they can be presented to the users, when they search them for a particular keyword.
It is important to understand how search engines collect data from all the available websites in the world and list them in the huge database of information in their servers. The search engines have huge data centers around the world located in various geolocations. Their organization could be very complex and the scope lies outside the premise of current discussion.
When trying to optimize the websites, it is also important to understand based on what factors, the websites are ranked by the search engines. These factors are called ranking factors. The ranking factors form the core of the complex algorithms that are used by the search engines to evaluate the website information and then make them available in the Search engine result page. Though Search engines do not share exact nature of the algorithms publicly, the SEO community continuously monitor, research and analyse information to come up with a tentative list of ranking factors and nature of algorithms.
Using a systematic plan to list all possible steps of white hat seo is important. Everything should be done in the acceptable limits of search engines, in order to avoid any penalty. This process is called white hat Search engine optimization.By adopting white hat methods, the chances of getting any penalty is nil and the results achieved are more sustainable.
So what does it mean to optimize a website ? How a website can be presented to search engines so that the search engines love the websites and index them. Once indexed, they can be presented to the users, when they search them for a particular keyword.
It is important to understand how search engines collect data from all the available websites in the world and list them in the huge database of information in their servers. The search engines have huge data centers around the world located in various geolocations. Their organization could be very complex and the scope lies outside the premise of current discussion.
When trying to optimize the websites, it is also important to understand based on what factors, the websites are ranked by the search engines. These factors are called ranking factors. The ranking factors form the core of the complex algorithms that are used by the search engines to evaluate the website information and then make them available in the Search engine result page. Though Search engines do not share exact nature of the algorithms publicly, the SEO community continuously monitor, research and analyse information to come up with a tentative list of ranking factors and nature of algorithms.
Using a systematic plan to list all possible steps of white hat seo is important. Everything should be done in the acceptable limits of search engines, in order to avoid any penalty. This process is called white hat Search engine optimization.By adopting white hat methods, the chances of getting any penalty is nil and the results achieved are more sustainable.
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