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Friday, February 21, 2014

Bill Gates

By Hedrick Lepsch


Businesses on social media struggle with the question, "How do I create buzz?" They know they need social media help but just aren't sure how to best get their social media training to help Denver business. Businesses know that there is potential in this marketing. What they don't know is how to behave to create a buzz.

Social media training in Denver will tell you that one of the best ways to get continual attention is to build a good image on your platforms. Here are five tips to help you create that image that will one day push an ongoing buzz for your company.

Number five, get outside in the fall/spring seasons. It's so invigorating to be outside. Your senses are alive and you tend to be happier (when the weather is amiable). Find a nice patch of lawn or place under a tree to get some work done. You'll love the environment and learn a lot in the process. This only works if you don't need access to a computer for hours at a time though.

Have visitors like a post describing the contest and like your page at the same time. Give them a time and a date that they can look for the winner and keep your promises. Run contests consistently to encourage drop-in visits from those that like your page. The page is set up to attract their business, not to become their best friend. Remember that so you don't treat it as a personal account. You customers expect you to keep up a conversational, and yet professional demeanor on the social media websites.

Another slightly less-commonly known fact is that Bill Gates is a college dropout. Young, restless kids who hate school love pulling this card out on college-persistent parents. "But mom! Bill Gates dropped out and look at him now!" Parents roll their eyes and reply, "But he's the exception." It's the never-ending conversation that will plague parents for generations.

Third, don't overly fill your customer's news feed. Unless you're reporting the latest breaking news that has taken the country's heart by storm, keep your posting down. If you're providing good, useful content, then feel free to post three to six times spread throughout the day. If you're not, then keep it down to only two to four, if that. The point is to not get on the bad side of your audience. So far, they only tolerate your presence, don't think you've earned their attention just because you have their "like."

Fourth, Denver social media training would tell you to keep your posts short and to the point. You can be entertaining/useful and brief. Get to the point. Don't make your visitor read a lot; they'll appreciate you more that way.

But making sure there are enough differences within your cohort to allow for multiple perspectives, unique ideas, and critique is just as important. Bill Gates was able to find the right people to work with. They have enough similarities and just the right amount of differences to make the plan work.

Finally, now that Gates has basically conquered the world, he has turned the bulk of his attentions to philanthropy. Although some of his actions or practices have been questioned, it's clear that his intentions are good. No matter what mistakes he made, so will the throngs of upcoming champions holding Business Degrees, Finance Degrees, and Management Degrees from Denver and everywhere else. After all, we are all human.




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