Nowadays many website owners are trying to learn about search engine optimization (SEO) because search engines are the number one source of free traffic. Unfortunately getting to the first page of Google is much difficult than it used to be before algo updates such as Penguin and Panda.
1. You should publish good content. It is the 1st step you have to take when you want to improve your site's rank in SERPs. Google and other similar websites want to display high quality sites on the first result page. So, you have to create extraordinary material that's helpful for all readers. Check out this article to learn how to optimize individual wordpress posts.
2. Keyword optimization is the key. Content material rich in keywords will likely rank higher on SERPs and consequently get more targeted traffic. But there are a few things you'll want to bear in mind. Firstly, pick out your keywords sensibly. Generally, long keywords are much better than their smaller alternatives. Second you have to be very careful about keyword density. Including too many instances of the same keyword is going to do more harm than good.
3. Simplify your URL. Choose whether you want your site URL to be www.yoursitename.com or yoursitename.com. A simple URL structure means faster DNS resolution.
4. You have to choose the right WordPress theme for your website. A clean, uncluttered WordPress theme is the perfect solution. Such themes are not only good for your readers' experience but are also super fast which is a very important thing for SEO.
5. Your website needs to be speedy. This means that your site visitors shouldn't have to wait for a very long time before they can gain access to your web blog. You may use Pingdom's speed tool or Google's Page Insights tool to make sure that your blog doesn't have any bottlenecks.
6. Optimize your post titles. While you want your titles to be eye-catching, you also need to optimize it and improve your rankings by including the most relevant keywords in it.
7. It is crucial that you add some media content to your web page, such as pictures or movies. These media files are extremely helpful for bringing in visitors.
8. Add meta descriptions. Meta descriptions are snippets that appear below your URL on search engine result pages. Use it to capture the main idea of your article. Do not forget to include the main keyword in your snippet.
9. If you are using Google Analytics, you should keep an eye on the bounce rate of your website. Make certain you decrease the bounce rate as much as possible. Your readers need to feel happy and satisfied on viewing your blog. This can be achieved by using a good quality theme, lowering page load time and eliminating pointless adverts.
10. Search engine optimization plugins. SEO plug-ins can help you make your WP site more search engine friendly. You will find hundreds of such plugins in the marketplace. Some simply give you the opportunity to add meta information to webpages while some others can help you select the best keywords as well. For most people All in One SEO is the perfect solution but if you would like more, you should consider getting a premium plug-in.
These are some effective ways to improve your Wordpress site's ranking in search engines. Once you have reached the first page of Google, you will keep getting free traffic without any effort.
1. You should publish good content. It is the 1st step you have to take when you want to improve your site's rank in SERPs. Google and other similar websites want to display high quality sites on the first result page. So, you have to create extraordinary material that's helpful for all readers. Check out this article to learn how to optimize individual wordpress posts.
2. Keyword optimization is the key. Content material rich in keywords will likely rank higher on SERPs and consequently get more targeted traffic. But there are a few things you'll want to bear in mind. Firstly, pick out your keywords sensibly. Generally, long keywords are much better than their smaller alternatives. Second you have to be very careful about keyword density. Including too many instances of the same keyword is going to do more harm than good.
3. Simplify your URL. Choose whether you want your site URL to be www.yoursitename.com or yoursitename.com. A simple URL structure means faster DNS resolution.
4. You have to choose the right WordPress theme for your website. A clean, uncluttered WordPress theme is the perfect solution. Such themes are not only good for your readers' experience but are also super fast which is a very important thing for SEO.
5. Your website needs to be speedy. This means that your site visitors shouldn't have to wait for a very long time before they can gain access to your web blog. You may use Pingdom's speed tool or Google's Page Insights tool to make sure that your blog doesn't have any bottlenecks.
6. Optimize your post titles. While you want your titles to be eye-catching, you also need to optimize it and improve your rankings by including the most relevant keywords in it.
7. It is crucial that you add some media content to your web page, such as pictures or movies. These media files are extremely helpful for bringing in visitors.
8. Add meta descriptions. Meta descriptions are snippets that appear below your URL on search engine result pages. Use it to capture the main idea of your article. Do not forget to include the main keyword in your snippet.
9. If you are using Google Analytics, you should keep an eye on the bounce rate of your website. Make certain you decrease the bounce rate as much as possible. Your readers need to feel happy and satisfied on viewing your blog. This can be achieved by using a good quality theme, lowering page load time and eliminating pointless adverts.
10. Search engine optimization plugins. SEO plug-ins can help you make your WP site more search engine friendly. You will find hundreds of such plugins in the marketplace. Some simply give you the opportunity to add meta information to webpages while some others can help you select the best keywords as well. For most people All in One SEO is the perfect solution but if you would like more, you should consider getting a premium plug-in.
These are some effective ways to improve your Wordpress site's ranking in search engines. Once you have reached the first page of Google, you will keep getting free traffic without any effort.
About the Author:
WordPress is an extremely powerful piece of software. To take advantage of it, visit the official WP site.
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