So maybe everyone has turned to Internet marketing. While it is effective, direct mail campaigns are even more so. Yes, they might require more effort, but they will also give you greater returns. Another plus of direct mail marketing campaigns is that they give you edge, as so many people are just focusing on Internet campaigns in 2014. If you are tired of the unread emails and blocked ads, give direct mail a try.
The answer is, it depends. It depends on the behavior of your target market. If the demographic of your target has an average age of 40 years old or younger, then direct marketing may not be as effective because that age range tend to use for devices. However, if your target is older, perhaps 45 years old or more, then direct marketing may actually be more effective. There are a lot more older consumers right now, and they are staying around for a while.
Older consumers are not addicted to electronic media. They read more, and it does not seem to matter what the medium is. If they receive a printed catalog in their mail at home, they will browse through it. If they see something they like, they may just pick up the phone at the moment and place an order.
For direct mail to be effective, it must be targeted and personal. It cannot look like junk mail that clutters one's mailbox at home. Even junk mail can have the recipient's name on it. But direct mail that is personal has content or images that are directly relevant to the consumer. A direct mail letter must address issues that are personal to the customer. Because you will still incur postage expense, your target for direct mail must be very focused so you would only send out your letters to the most relevant group.
If the right approach is used, direct marketing is still a good investment of your marketing dollars. Just make sure that you deliver the right message to the right target.
The answer is, it depends. It depends on the behavior of your target market. If the demographic of your target has an average age of 40 years old or younger, then direct marketing may not be as effective because that age range tend to use for devices. However, if your target is older, perhaps 45 years old or more, then direct marketing may actually be more effective. There are a lot more older consumers right now, and they are staying around for a while.
Older consumers are not addicted to electronic media. They read more, and it does not seem to matter what the medium is. If they receive a printed catalog in their mail at home, they will browse through it. If they see something they like, they may just pick up the phone at the moment and place an order.
For direct mail to be effective, it must be targeted and personal. It cannot look like junk mail that clutters one's mailbox at home. Even junk mail can have the recipient's name on it. But direct mail that is personal has content or images that are directly relevant to the consumer. A direct mail letter must address issues that are personal to the customer. Because you will still incur postage expense, your target for direct mail must be very focused so you would only send out your letters to the most relevant group.
If the right approach is used, direct marketing is still a good investment of your marketing dollars. Just make sure that you deliver the right message to the right target.
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