There is a lot going on in the world of mobile ads these days and Google plays a bit part in all of it. Googles's mobile ad market share is an important part of this trend. Now, more than ever, companies are using technology, social media and other ways to get into the world of global marketing.
These two companies together are responsible for over 60 percent of the global ad spending that occurred in 2013. Although Google still owns over 50 percent of the worldwide advertising global market, Facebook is quickly outpacing Google's growth, and this continued rise will eventually cause the search engine king's percentage to drop below 50 percent.
According to Facebook's fourth quarter results of 2013, over 52 percent of the ad revenue came from mobile advertising. This increased from 23 percent in the same quarter of 2012. The company's revenue from their advertising campaigns was a little over 2 billion dollars in 2013. Google and Facebook are now the leading ad publishers in all digital ad space, including mobile ad space. Combined, these two companies have claimed over 75 percent of ad revenue in the industry.
Gone are the days when advertising was limited to printed ads in newspapers and magazines. Companies are no longer reliant on expensive print advertising campaigns that once graced the pages of magazines and took up entire pages of popular newspapers. Now advertising is all about interactive advertisements, ads that are geared to specific demographics and user friendly.
In 2014, it is estimated that 65% of advertising and its revenue will be generated by technological devices and social media. This translates to millions, or even billions, of dollars. There are few markets, companies or people who will not be affected by all of this. So when it comes to Google's Mobile Ad Market share, there has never been a better time to learn all about it and all about it and all that it means to you.
These two companies together are responsible for over 60 percent of the global ad spending that occurred in 2013. Although Google still owns over 50 percent of the worldwide advertising global market, Facebook is quickly outpacing Google's growth, and this continued rise will eventually cause the search engine king's percentage to drop below 50 percent.
According to Facebook's fourth quarter results of 2013, over 52 percent of the ad revenue came from mobile advertising. This increased from 23 percent in the same quarter of 2012. The company's revenue from their advertising campaigns was a little over 2 billion dollars in 2013. Google and Facebook are now the leading ad publishers in all digital ad space, including mobile ad space. Combined, these two companies have claimed over 75 percent of ad revenue in the industry.
Gone are the days when advertising was limited to printed ads in newspapers and magazines. Companies are no longer reliant on expensive print advertising campaigns that once graced the pages of magazines and took up entire pages of popular newspapers. Now advertising is all about interactive advertisements, ads that are geared to specific demographics and user friendly.
In 2014, it is estimated that 65% of advertising and its revenue will be generated by technological devices and social media. This translates to millions, or even billions, of dollars. There are few markets, companies or people who will not be affected by all of this. So when it comes to Google's Mobile Ad Market share, there has never been a better time to learn all about it and all about it and all that it means to you.
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