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Thursday, September 4, 2014

Leadsift Could Change The Face Of Twitter Advertising

By Ahmad Nazar


Even though Twitter has a large and highly engaged collection of users, it isn't as popular with advertisers as it could be. This is largely because Twitter doesn't collect a great deal of personal information from its users. It makes it hard for advertisers to do the kind of targeted ads that have become so popular in recent years.

However, all that may change thanks to a tool that's been developed by LeadSift. This tool will look at a person's tweets and use them to gather all the information than Twitter doesn't ask them to provide. It will also follow the behavior of people who click on a business' ads.

This tool goes through a person's tweets and uses it to determine all kinds of important information, from their age to their gender to their location. It relays all that information back to businesses, who can use it to make sure that the right people are seeing their ads.

The tool also tracks the way that people interact with ads. It follows every step of the process, from the moment someone first clicks on an ad to the moment they make a purchase to the way they react on Twitter afterwards. Businesses can use this information to make their ads even more effective.

This tool has already been tested by a number of companies, and the results they've achieved have been fantastic. They saw a massive CTR increase, and were able to get all the information about customers they needed. It's likely that even more companies will come to depend on this tool now that it's widely available.

Twitter should be a better place to advertise than it currently is. LeadSift saw a problem, and created a tool that addressed that. It's clear that there was a need for a tool like this, and it's clear than a number of companies will be more than happy to use it.

A new leadsift tool lets brands target ads on twitter using demographic and psychographic data. This is a great thing because it will allow brands to not have to waste their time on people who don't care about their product. They can spend the time working on ads that will be shown to people who are most likely to buy from them. Twitter is a great marketing tool on its own so adding the leadsift tool will make it even easier. One would be able to use it to be able to find the right people for their business. It should be pretty simple to set it up and anyone can use it.




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