Have you been thinking about whether or not the advertising results that you have had on Google are actually the best that are achievable. Google certainly has, and because of their continuing desire to improve the way that ads are delivered, they have made significant changes that are coming into play.
AdAge Reports Confidence - According to AdAge, there is a lot of confidence in between and amidst the Google hierarchy that are looking at better ways to offer wider targeting coverage for their advertisers, including one that does not even use a cookie.
Cookie Preplacement Technology Exists? As you have probably heard, Google is trying to find a way to eliminate the cookie, bat file that is deposited into your web browser allowing other people to understand where you have been and what your activities actually are online. This is how retargeting actually works, when software programs are able to scan your cookies, and then display similar ads, or the same ads, you were looking at moments before on a completely different website. Fortunately, Google is not trying to eliminate this just yet, but is more focused upon combining all of this data whether you use and Android or Apple phone.
What Google Says - Google has actually said that the testing has begun and considers it a very transparent method of gathering data. He also stated that it can help businesses become more profitable by running ad campaigns that will look at both mobile apps, and where they have gone on their browsers, to deliver the best ads possible. In just a few months, we might have the preliminary results for how well this type of advertising actually works.
All in all, executives at Google are speaking about a definite confidence in what they are working on using what are called cross device conversions. Hopefully this will add to extra revenue for advertisers and also provide a better experience for people that have smartphones that see ads that are displayed.
Unfortunately, this will not be in full effect for several months at least, and the results of the testing will not be known until a much later time. It is hopeful that this new technology that is being developed will make it better for those that have cell phones and advertisers that pay good money for using Google advertising.
AdAge Reports Confidence - According to AdAge, there is a lot of confidence in between and amidst the Google hierarchy that are looking at better ways to offer wider targeting coverage for their advertisers, including one that does not even use a cookie.
Cookie Preplacement Technology Exists? As you have probably heard, Google is trying to find a way to eliminate the cookie, bat file that is deposited into your web browser allowing other people to understand where you have been and what your activities actually are online. This is how retargeting actually works, when software programs are able to scan your cookies, and then display similar ads, or the same ads, you were looking at moments before on a completely different website. Fortunately, Google is not trying to eliminate this just yet, but is more focused upon combining all of this data whether you use and Android or Apple phone.
What Google Says - Google has actually said that the testing has begun and considers it a very transparent method of gathering data. He also stated that it can help businesses become more profitable by running ad campaigns that will look at both mobile apps, and where they have gone on their browsers, to deliver the best ads possible. In just a few months, we might have the preliminary results for how well this type of advertising actually works.
All in all, executives at Google are speaking about a definite confidence in what they are working on using what are called cross device conversions. Hopefully this will add to extra revenue for advertisers and also provide a better experience for people that have smartphones that see ads that are displayed.
Unfortunately, this will not be in full effect for several months at least, and the results of the testing will not be known until a much later time. It is hopeful that this new technology that is being developed will make it better for those that have cell phones and advertisers that pay good money for using Google advertising.
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