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Wednesday, December 17, 2014

CM Punk & The Need For An Internet Marketing Company

By Rob Sutter


Those who consider themselves avid pro wrestling fans may have already been exposed to a select few podcasts. CM Punk, a former World Wrestling Entertainment athlete, took to Colt Cabana's popular webcast to air his grievances with the company he left early this year. To say that these are fascinating listens would be nothing short of an understatement. In fact, it can make someone wonder whether or not WWE could be in need of an Internet marketing company.

Punk took it upon himself to speak to Cabana about his treatment in WWE, during the last few years of his career specifically. While many points were covered, what was most shocking was how the company almost forced Punk to work while he was injured. In fact, he wrestled many times while suffering from a staph infection, even though he didn't know that was the case then. Seeing as how staph infections can potentially become fatal, this was a serious issue that Punk was right to address.

Creative censorship was another interesting point that Punk drew attention to as well. For those who are unaware, Punk suggested to the company that he would walk UFC fighter Chael Sonnel to the octagon for one of his fights. To Punk, it would result in more viewers for WWE, since one of their talents were associated with the event. The idea was not only shot down but soon given to Triple H, another WWE talent, as he was given approval to accompany renown boxer Floyd Mayweather. This is yet another idea that seems to further the need for an Internet marketing company.

You may wonder what use WWE would have for an Internet marketing company, given its worldwide notoriety. From what I have seen, reputation management will prove to be quite useful, as WWE needs to fan the flames that Punk created with his involvement in these podcasts. This company is not infallible and it has to address the missteps it has made. For this reason, it wouldn't be totally surprising to see firms such as fishbat becoming involved in the near future.

What has been made perfectly clear, to my perspective, is that WWE's treatment of its athletes is absolutely abhorrent. A company like this, which just about everyone knows about, should be able to give its employees the level of care that they require and I am sure that few will argue with this point. It should also allow for input by those who are responsible for entertaining the audience. These ideas have been clearly illustrated and Punk's words allowed this to happen.




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