On the Internet, your company's website is a large part of your brand. After all, it's what most people that research your business are going to find first, so it's important for it to not only provide useful information but be presentable as well. This is especially true for your site's landing page, which can make or break your Long Island SEO efforts. Here are 4 traits that your landing page should have to ensure the best results.
One of the essential qualities of a landing page is proper color usage. To be more specific, you should use colors that are not only on-brand but able to catch the eye in an instant. This is one of the areas where testing will be recommended by companies like fishbat, and it's easy to see why. No matter how much valuable information your site has to offer, the average user won't be compelled to move forward unless the presentation is up to par.
Your website's landing page should be easy to navigate, too. One of the reasons why Long Island SEO experts recommend this is the fact that it will make the user experience less complicated. Users will be more inclined to stick around if they know that the page they land on is relatively easy on the eyes. By keeping this design aspect in mind, every part of your website is likely to perform at a high level.
Check your website and see how well it responds to various devices; it's possible that it's not responsive. Mobile-friendliness should be a major focus of yours, not only because of how search engines prioritize websites but the expected user experience as well. Your website should respond to a variety of devices, providing a similar user experience across the board. If your landing page doesn't showcase this, users will become disinterested, clicking away as quickly as they arrived.
If you want your landing page to perform at the highest level, though, a call-to-action is needed. The goal of a CTA is to encourage users to carry out desired responses, whether it's purchasing a product, signing up for a newsletter, requesting more information through a contact form, or what have you. Every business is unique, in this regard, but rest assured that this particular trait will be able to elicit greater engagement in the long term.
One of the essential qualities of a landing page is proper color usage. To be more specific, you should use colors that are not only on-brand but able to catch the eye in an instant. This is one of the areas where testing will be recommended by companies like fishbat, and it's easy to see why. No matter how much valuable information your site has to offer, the average user won't be compelled to move forward unless the presentation is up to par.
Your website's landing page should be easy to navigate, too. One of the reasons why Long Island SEO experts recommend this is the fact that it will make the user experience less complicated. Users will be more inclined to stick around if they know that the page they land on is relatively easy on the eyes. By keeping this design aspect in mind, every part of your website is likely to perform at a high level.
Check your website and see how well it responds to various devices; it's possible that it's not responsive. Mobile-friendliness should be a major focus of yours, not only because of how search engines prioritize websites but the expected user experience as well. Your website should respond to a variety of devices, providing a similar user experience across the board. If your landing page doesn't showcase this, users will become disinterested, clicking away as quickly as they arrived.
If you want your landing page to perform at the highest level, though, a call-to-action is needed. The goal of a CTA is to encourage users to carry out desired responses, whether it's purchasing a product, signing up for a newsletter, requesting more information through a contact form, or what have you. Every business is unique, in this regard, but rest assured that this particular trait will be able to elicit greater engagement in the long term.
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