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Sunday, October 27, 2013

Search Engine Optimization Explained

By Marcus Ryan


One of the most important steps before optimizing a website for search engines is doing your keyword research properly for the particular search keywords you want to rank for. Do extensive keyword research on exact matches for keyword phrases you are looking to get traffic from, and insert those keywords into your website's content to rank high on search engines. This article will give you a good breakdown on search engine algorithms and concepts which can help you optimize your site.

Writing the content of your site is crucial to getting indexed for the keywords you want, this is even more important in the homepage of your website because web crawlers land on this page first. The content of your homepage should be around 500-1,000 words and we recommend that you add your main keyword at least 2-3 times to get your site indexed a lot faster.

Anchor texts are specially important these days, your anchor texts profile should be well balanced between all your relevant keywords. If you link to your main keyword too much through anchor text it could affect your rankings negatively, which is why your profile should be mainly relevant keywords and variations.

If you are running a blog make sure that you optimized individual posts to get better crawling rates. Keep this in mind when you create your URLs. Web crawlers are not designed to crawl these kinds of pages, so make your site's directory structure and page names are keyword-friendly.

Ranking on the search engines has many benefits, for example you will automatically be light years ahead of your competition and this can be especially true if you have a local business and your site is ranking top 10 on Google. We really hope these tips helped you in some way and that you know have a better understanding of what's working now with SEO.




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