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Sunday, November 3, 2013

Does Email Marketing Still Work?

By Joseph Stan


It is essential to have a clear grasp of how to correctly do email marketing. Your emails must reach your intended target and actually be read to be effective. Keep reading if you want to get the most useful tips around. My first tip is to always try to use your own email template, use your colors and logo in your emails. Customers already know your designs, logo and colors and they associate you with these details. So when they see these colors and designs in their emails, they're more likely to not delete any mail you send to them.

One of the worst things you can do is trying to buy email lists, the best contacts are the ones you have gathered yourself. Reason is you know those contacts are targeted to your niche and what you are offering. Buying bulk email lists will only waste your time and your emails will most likely go straight into the spam folder of the recipient. Concentrate only on gathering your own list and build a relationship through emails with that list.

When writing your emails keep the subject line brief and to the point. Concise subject lines are more effective at capturing the reader's attention than wordy ones. If a long subject line is unavoidable, at least lead with the most relevant information so that is doesn't get truncated upon delivery.

One of the things that can really destroy your reputation online is trying to add people to your list who didn't ask to be added. Never add anyone without their permission, which is why using capture pages is a good idea so your visitors can decide whether or not they want to give you their personal email.

By now you should have a few ideas on what you can do and what you can't do when it comes to email marketing. Hopefully these tips help you get better results, remember the more people you get on your list the more potential sales you have down the road. Apply these tips and get to work.




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