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Sunday, November 10, 2013

The 3 Routines Of Productive Product Managers

By Sven Vakki


Over the last several years I have teamed up with several product managers in high-tech corporations. It became evident to me that all good product managers share a set of traits that I will show you in this article.

Shop around ideas and decisions: People are typically resistant to change. If you are considering a key alteration to the product, it's business case or it's positioning, ensure that you shop around the idea. If the modification needs to be approved in some board meeting, make certain the meeting is a non-event, the executives must have made a decision to give green light already in advance of the meeting. If you neglect to accomplish this, these meetings will be unpleasant, and you may wind up receiving instructions that you are not really prepared to handle.

Have your 1, 3, and 5 minute product stories memorized: You never know who you might meet at the water cooler, the elevator or the lunch buffet. It is important for a product manager to gather broad support for the product in the business. So make sure you can pitch your products and the areas you could use support from the top of your head.

Trust and verify: Professionals are swamped, with many challenging assignments vying for their attention. Tasks that are not urgent will be moved to the back burner. To make certain that the tasks supporting your product keep progressing, arrange frequent (weekly, bi-weekly or monthly) sessions to check on progress. See to it that the status is checked in the meeting and all actions coming from the meeting are effectively noted in the meeting, correctly passed out after the meeting and followed up on in the subsequent meeting. Recorded actions have 3 main parts: 1) what is the action 2) who has the action 3) when does it need to be complete.

Conclusion: Product Management is a demanding, but very rewarding role. Seeing your product become real is a really fulfilling adventure. To help you get to the top as a product manager bear in mind what I illustrated earlier. All the best in your job as a product manager.




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