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Friday, November 1, 2013

The Benefit Of Custom Website Development In New York

By Kelly Wood


You are probably wondering why you would want custom website development in New York. There is the perception that custom designs will be more expensive than a company that uses a template. However there are a number of different reasons why you want to invest that little bit more to get a bit more value for money.

The first is the difference between custom design as opposed to template. Most designers will talk about building a site for you and unless asked directly are unlikely to say that they use a template. Most people though will be able to tell the difference when they compare the two in front of them.

The other option is a custom site. This is developed specifically with a company in mind. This means that the menus, layout and other elements are all created for that particular client and will not be used for another company at a later date. For better or worse your company will stand out.

There is also the fact that a customized site can offer more in terms of layout and design features. For example a template can result in a good looking site but may lack in terms of analysis tools. The more information a company has the easier they can assess their online marketing and adjust accordingly.

Another advantage is that a site that is customized is easier to develop and update. Over time templates can become outdated and if not properly updated can make your company look behind the times. This in turn can mean that new customers may be put off. It sounds superficial but if this is the only reference a new customer has then this is what they are likely to go on.

There is also the misconception that a customized site will be more expensive. The theory is that a template can be quickly produced and therefore it should be cheaper than someone producing something without something to refer back to. In practice this is not necessarily the case.

It is worth looking beyond your immediate local area when comparing the different options available to you. Sometimes companies may charge a bit more if they feel that they have a target market to themselves or if they know their customers personally. While this can lead to a more personal service there is the danger that this can also mean that they do not stay competitive as they feel that people will not go elsewhere as it is more convenient to go to people near them.

Ideally when you look for custom website development in New York you need to contact at least three different companies. This will make it easier to compare prices and services. With the right approach you will find the ideal designer to suit the needs of you and your business.




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