Gone are those days where desktops and laptops are the only means of navigating through Facebook. The number of devices where users can access the popular social media site is increasing because of tablets, smartphones, and electronic book readers that can be used to fire up the site. Although the mobile form is not as exciting as the full web version because of the limited size, it still gets the attention of advertisers.
It's been observed that many users are not very particular on how they respond to a Facebook ad. What they see on their mobile device may get their attention but only when they get to a computer that they take action upon it. Some people also prefer to complete their transactions using their hand-held devices rather than through a computer. This pattern is called as crossing between devices and it is important to gather the necessary data about this practice as it will contribute in improving the marketing efforts by the advertisers.
While this probably isn't going to be a huge game changer going forward, it does show some initiative on Facebook's part. Namely, they are recognizing that there is a huge market on multiple devices for this sort of thing. Not surprising when they have been pushing their general aps lately.
Devices include no only computers and cell phones, but also devices like tablets and even handheld game consoles. Imagine playing your favorite video game and then checking your Facebook ads. Just a few weeks ago, something like that was a pure pipe dream.
This is a great change from the days where the advertisers were just being given one number and that's it. They didn't have the ability to check different devices to see what kind of results were being obtained. This is a major change and one that should change the world of advertising for good as time goes on. The new reporting feature, which is powered by data from Facebook, will show advertisers the behavior and report the history of where customers are getting their information and how they are reacting to the advertiser's campaigns.
It is a world of cross platforms as people seem to be on the go more now than in the recent past. Studies have shown that over 60 per cent of online adults in the United States daily use at least two devices, and at least 40 per cent will start an activity, like shopping on one device and complete that activity on another device.
It's been observed that many users are not very particular on how they respond to a Facebook ad. What they see on their mobile device may get their attention but only when they get to a computer that they take action upon it. Some people also prefer to complete their transactions using their hand-held devices rather than through a computer. This pattern is called as crossing between devices and it is important to gather the necessary data about this practice as it will contribute in improving the marketing efforts by the advertisers.
While this probably isn't going to be a huge game changer going forward, it does show some initiative on Facebook's part. Namely, they are recognizing that there is a huge market on multiple devices for this sort of thing. Not surprising when they have been pushing their general aps lately.
Devices include no only computers and cell phones, but also devices like tablets and even handheld game consoles. Imagine playing your favorite video game and then checking your Facebook ads. Just a few weeks ago, something like that was a pure pipe dream.
This is a great change from the days where the advertisers were just being given one number and that's it. They didn't have the ability to check different devices to see what kind of results were being obtained. This is a major change and one that should change the world of advertising for good as time goes on. The new reporting feature, which is powered by data from Facebook, will show advertisers the behavior and report the history of where customers are getting their information and how they are reacting to the advertiser's campaigns.
It is a world of cross platforms as people seem to be on the go more now than in the recent past. Studies have shown that over 60 per cent of online adults in the United States daily use at least two devices, and at least 40 per cent will start an activity, like shopping on one device and complete that activity on another device.
About the Author:
SociVidz is a social media site aimed at uncovering the advantages & disadvantages by providing an insightful SociVidz Review.
0 comments:
Post a Comment