Global mobile display advertising has more than doubled as growth outperforms other formats. According to an IAB report, this growth was fueled by a 124 % increase in ad revenue and 92% in search ads. The continued growth of advertising revenue in 2013 almost doubled the previous year to reach 19.3 billion as reported by IHS Technology and The Interactive Advertising Bureau. In 2012 the total was 10.1 billion and the surge of 92% was driven by an increase of 92.1% in mobile search ads and 123.4% from mobile display ad revenue. Ad revenue from messaging grew by 19.4%, but the leading segment remains search ads at $9.5 billion, which is 48.9% of the total with display ads closing in at 41.5%, $8 billion.
Mobile ad revenue just reached 19.3B in the year of 2013, which was double from what it was at a year ago. This is tremendous growth and should not be looked down upon because it has incredible potential to continue with its development. Companies believe mobile advertising is going to lead to massive profits down the road. This is why they are continually pumping money into producing more and more mobile ads as time goes on. This trend is going to see significant growth for years to come with the advent and development of smart phones.
Every potential customer is now holding some sort of smart phone in their hand and this is excellent for those who want to make it big with their sales. Experts believe this surge is going to continue for a while and companies are going to look to tweak their approaches to get even more out of these mobile ads.
This impressive growth in mobile advertising reflects the rapidly increasing role of mobile devices as a vital part of advertising, spurred on by operational efficiency as mobile ad campaigns become easier to create and measure. Growth is also driven by an array of developments in the mobile advertising system and the process of reaching large audiences is simplified by consolidation among participants in the market, according to Daniel Knapp, the director of advertising at IHS. He further states that the pervasiveness of mobile consumption has sparked a change in the mindset of marketers.
This desire to pursue mobile ads is not limited to a few countries, it has become widespread around the world. The growth is being recorded as being at minimum 3% ahead of what was taking place last year. This is demonstrate the upward trend of the market and how mobile ads are featuring into marketing plans around the world.
Marketing specialists believe this is on a sign of things to come as the mobile ad revenues are going to continually grow as more companies buy in and start participating heavily.
Mobile ad revenue just reached 19.3B in the year of 2013, which was double from what it was at a year ago. This is tremendous growth and should not be looked down upon because it has incredible potential to continue with its development. Companies believe mobile advertising is going to lead to massive profits down the road. This is why they are continually pumping money into producing more and more mobile ads as time goes on. This trend is going to see significant growth for years to come with the advent and development of smart phones.
Every potential customer is now holding some sort of smart phone in their hand and this is excellent for those who want to make it big with their sales. Experts believe this surge is going to continue for a while and companies are going to look to tweak their approaches to get even more out of these mobile ads.
This impressive growth in mobile advertising reflects the rapidly increasing role of mobile devices as a vital part of advertising, spurred on by operational efficiency as mobile ad campaigns become easier to create and measure. Growth is also driven by an array of developments in the mobile advertising system and the process of reaching large audiences is simplified by consolidation among participants in the market, according to Daniel Knapp, the director of advertising at IHS. He further states that the pervasiveness of mobile consumption has sparked a change in the mindset of marketers.
This desire to pursue mobile ads is not limited to a few countries, it has become widespread around the world. The growth is being recorded as being at minimum 3% ahead of what was taking place last year. This is demonstrate the upward trend of the market and how mobile ads are featuring into marketing plans around the world.
Marketing specialists believe this is on a sign of things to come as the mobile ad revenues are going to continually grow as more companies buy in and start participating heavily.
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