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Friday, August 22, 2014

The New Yelp 12 Second Video Feature Is Really Going To Be Great

By Josiah Bashir


If you are like most people today they research businesses before spending their hard earned dollars there. The good thing is that the internet has provided a great medium for reviewing a business before going to it. One such website that provides a great service to consumers in the form of business reviews is Yelp.



Yelp has now added a mechanism where iPhone users can download an app that allows them to take 3-12 second video of a place of business and post it at Yelp. This feature is designed to capture the ambiance, atmosphere, lighting and noise levels so a consumer can make an educated decision on whether or not to go to that location. It is not intended to be a review, but rather a look into the place visually speaking.

A business can really benefit if they run a good establishment because users are basically doing free advertising for them. Knowing that video can be taken of their business, owners of these companies should want to strive to have the best possible customer service. If you have poor customer service a customer can see a video of this interaction and may not want to attend your place of business. So in a sense it keeps businesses in check, and should always make them strive to do their best for consumers.

Video review is great in so many different ways with the most important being you can see the place before going. Consumers will show you exactly what you can expect which can only help make your decision much easier. In the past it was just pictures, which were great, but now it will be even better with video!

Yelp has decided to take their review website to a much higher level by including the addition of video to their website. Now consumers can upload 3-12 second video reviews of local businesses via a Yelp mobile app.

In addition to the video being a good marketing platform for a business, it can really help the consumer decide on where they would like to spend their money. They can see through video if it is an appropriate place to take children, what the dress code might be and also see the type of patrons that frequent the business. Check out the new Yelp video feature, then be sure to spread the word so others can benefit from this great service!




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