Consequently Your Web Pages Are Your Products...
Make each page of content worthy of your business.
The vast majority of your website's pages are vital as each page of your site has an opportunity to be indexed by the search engines. This is Google in the United Kingdom, as it has almost a 90% hold on search activity. In the USA it's 61%. You can maximise the possibility of a page being indexed if you can show Google that you have put some thought and rigour into your page content. What this means is publishing a page that is providing a sufficient amount of unique and engaging content. If a page on your site is not indexed, you have not been able to impress Google enough for it to consider your page worthy of being included in their index. What this mean is, they don't think its good enough to be seen by their customers.
Learn From Your Competitors
You can learn a lot about what might be lacking with your web site page by taking a look at your competition. The general standard of the pages that you visit will tell you about the standards you will need to attain and surpass, if your budget and time permits.
Your Message
A clear message delivered adequately is infinitely better than a poor message delivered with bells and whistles! Having a look at your competition will assist you in determining how well you'll need to deliver your message. Ensure you are clear on what you will be saying and what you'll be asking your audience to do. Think carefully about what words, images and even video would compel a visitor buy from you rather than one of your competitors. When you are clear about your message only then are you able to produce the content.
Your Page Is Your Display Product
Even if you are a services business you still need to treat each page of your site as if you are going to place it on on show for possible purchasers to view. If the product you put on show looks shabby nobody will buy it. If the product doesn't provide enough detail it's a similar thing.
The Factors That Matter To Google
There are no mysteries to what Google pays attention to and uses. If you ignore these elements the chances of your page being indexed are virtually zero. If your page is not indexed it'll NEVER be served up on a search engine results page (SERP). The following list contains all the on-page SEO elements which make up a web page. Some are not seen by the human eye but they are inspected by the search engine crawlers and therefore are critical.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is useful if the URL contains words that have meaning. If it does it'll have meaning to a search engine crawler. This is a useful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' because it gives a good idea about what the topic of the destination page is about. 'www.wd4t.com/node/88' is not beneficial yet it is the same page address as the one above, however it's the raw page address. If you have control over your page addressing you must make sure the address makes sense to a human being and that it reflects what a human and a crawler will find when they visit the page.
Page Title - Times Have Changed
Just like the URL the Page Title is crucial and it's most definitely an element that influences how high a page can rank. The Page Title appears in the tab of your browser. What you want to include in your page title are words you want that page to be famous for but at the same time you don't want to use the same sequence of words on multiple pages. It is crucial you avoid duplicate page titles. Google excludes pages from its index if it thinks multiple pages of a web site are too similar.
H1 Tag - Regard It As Heading 1
H1 denotes to a search engine the main title of the content they are crawling. To the human visitor it is the main heading. It should give the reader of the page a very clear idea of what the content of the page is all about.
Meta Description - Your Advert
This is undoubtedly one of the most neglected elements and yet it happens to be one of the most vital. It's what Google will serve up if it thinks your content is worthy of appearing in search results. It must be written with a call to action. If you don't write a Meta Description Google will choose for you what it'll show and this is usually not advisable.
Image File Names And Attributes
Search engines cannot interpret what an image is about, they only know there is an image in place. The file name you give to an image helps a search engine determine what the image is about. On top of this the search engines check the alt tag and the title tag fields that may be associated with images. These fields provide further chances to tell a search engine what they should index a page for.
Word Count - Less Is Not More
It is a fine line between having too many words and having too few. People are often put off by having to read a lot , however , they're going to leave your page if they can not find enough information. What's clear is that Google does not like pages that are light on words. It's vital to organise the words in a fashion that both keeps the reader engaged and satisfies Google regarding word count.
Conclusion - Make It Good, Make It Count
In summary, as a web site owner you must regard your site pages like you would products you are putting on show. If your products look unattractive you cannot expect people to be interested in them. The same is true for the search engines.
If you would like your website pages to be indexed you have got to ensure you give the search engines with what they're searching for from content. If you'd like your website pages to be recognized by visitors you have got to make sure they can see that you've put some effort into producing valuable content.
Make each page of content worthy of your business.
The vast majority of your website's pages are vital as each page of your site has an opportunity to be indexed by the search engines. This is Google in the United Kingdom, as it has almost a 90% hold on search activity. In the USA it's 61%. You can maximise the possibility of a page being indexed if you can show Google that you have put some thought and rigour into your page content. What this means is publishing a page that is providing a sufficient amount of unique and engaging content. If a page on your site is not indexed, you have not been able to impress Google enough for it to consider your page worthy of being included in their index. What this mean is, they don't think its good enough to be seen by their customers.
Learn From Your Competitors
You can learn a lot about what might be lacking with your web site page by taking a look at your competition. The general standard of the pages that you visit will tell you about the standards you will need to attain and surpass, if your budget and time permits.
Your Message
A clear message delivered adequately is infinitely better than a poor message delivered with bells and whistles! Having a look at your competition will assist you in determining how well you'll need to deliver your message. Ensure you are clear on what you will be saying and what you'll be asking your audience to do. Think carefully about what words, images and even video would compel a visitor buy from you rather than one of your competitors. When you are clear about your message only then are you able to produce the content.
Your Page Is Your Display Product
Even if you are a services business you still need to treat each page of your site as if you are going to place it on on show for possible purchasers to view. If the product you put on show looks shabby nobody will buy it. If the product doesn't provide enough detail it's a similar thing.
The Factors That Matter To Google
There are no mysteries to what Google pays attention to and uses. If you ignore these elements the chances of your page being indexed are virtually zero. If your page is not indexed it'll NEVER be served up on a search engine results page (SERP). The following list contains all the on-page SEO elements which make up a web page. Some are not seen by the human eye but they are inspected by the search engine crawlers and therefore are critical.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is useful if the URL contains words that have meaning. If it does it'll have meaning to a search engine crawler. This is a useful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' because it gives a good idea about what the topic of the destination page is about. 'www.wd4t.com/node/88' is not beneficial yet it is the same page address as the one above, however it's the raw page address. If you have control over your page addressing you must make sure the address makes sense to a human being and that it reflects what a human and a crawler will find when they visit the page.
Page Title - Times Have Changed
Just like the URL the Page Title is crucial and it's most definitely an element that influences how high a page can rank. The Page Title appears in the tab of your browser. What you want to include in your page title are words you want that page to be famous for but at the same time you don't want to use the same sequence of words on multiple pages. It is crucial you avoid duplicate page titles. Google excludes pages from its index if it thinks multiple pages of a web site are too similar.
H1 Tag - Regard It As Heading 1
H1 denotes to a search engine the main title of the content they are crawling. To the human visitor it is the main heading. It should give the reader of the page a very clear idea of what the content of the page is all about.
Meta Description - Your Advert
This is undoubtedly one of the most neglected elements and yet it happens to be one of the most vital. It's what Google will serve up if it thinks your content is worthy of appearing in search results. It must be written with a call to action. If you don't write a Meta Description Google will choose for you what it'll show and this is usually not advisable.
Image File Names And Attributes
Search engines cannot interpret what an image is about, they only know there is an image in place. The file name you give to an image helps a search engine determine what the image is about. On top of this the search engines check the alt tag and the title tag fields that may be associated with images. These fields provide further chances to tell a search engine what they should index a page for.
Word Count - Less Is Not More
It is a fine line between having too many words and having too few. People are often put off by having to read a lot , however , they're going to leave your page if they can not find enough information. What's clear is that Google does not like pages that are light on words. It's vital to organise the words in a fashion that both keeps the reader engaged and satisfies Google regarding word count.
Conclusion - Make It Good, Make It Count
In summary, as a web site owner you must regard your site pages like you would products you are putting on show. If your products look unattractive you cannot expect people to be interested in them. The same is true for the search engines.
If you would like your website pages to be indexed you have got to ensure you give the search engines with what they're searching for from content. If you'd like your website pages to be recognized by visitors you have got to make sure they can see that you've put some effort into producing valuable content.
About the Author:
Mark Byers is the M. D of WD4T. Mark has been involved with the web for over 20 years and specialises in optimising web sites to increase visitors and convert those visitors into customers. In addition to WD4T and it's clients, he also provides consultancy services to a range of digital agencies. Mark has written many articles on strategy and planning, web site design and optimisation.
0 comments:
Post a Comment