Food content videos are big with Millennials as they are proving to be avid fans of the culinary delights on video. Their interest in the foodies is proving to be a marketing bonanza. The 18 to 34 year-olds are watching 30 percent more food videos than any other group of demographics, according to Google and they are directly responsible for helping to drive a growth of 280 percent in the subscriptions for the food channels over the past 12 months.
Today's most popular brands are having success with audiences that watch YouTube by aligning existing food-related content on YouTube with strategies in their media advertising. Interestingly enough 78 per cent of the referrals from YouTube food videos are from first-time buyers and customers.
Many of the brands are finding great success by focusing their ad campaigns around the topics and content relating to the food shown on the videos. After all, the Millennials are simply adapting to a good thin. They lead busy lifestyles, with raising their families and pursuing their careers, and a video presentation is how they receive much of their information anyway. Has anyone ever heard of a webinar?
This group watching videos for new information is what they do anyway in their workplace and the rest of their activities, so this is a natural process. Besides, it is a lot more enjoyable to see the recipe unfold before your eyes, than to just read about it in a recipe book. This is a trend that has become a reality, and the food industry is glad for it.
The other reason is that many millennials just haven't learned the basics of food preparation from their parents. Many grew up in a household where both parents worked, and food was either instant or prepared so far in advance that the child couldn't get in on the preparation. Others say that their parents were very controlling in the kitchen and didn't let them participate in cooking.
No matter the reason for millennials flocking to food channels on YouTube, it goes to show that there is a huge market for it out there. People trying to start a YouTube channel should take heart to consider making food the focus of their videos. It's a heavy growth sector, and that alone could mean thousands of dollars.
Today's most popular brands are having success with audiences that watch YouTube by aligning existing food-related content on YouTube with strategies in their media advertising. Interestingly enough 78 per cent of the referrals from YouTube food videos are from first-time buyers and customers.
Many of the brands are finding great success by focusing their ad campaigns around the topics and content relating to the food shown on the videos. After all, the Millennials are simply adapting to a good thin. They lead busy lifestyles, with raising their families and pursuing their careers, and a video presentation is how they receive much of their information anyway. Has anyone ever heard of a webinar?
This group watching videos for new information is what they do anyway in their workplace and the rest of their activities, so this is a natural process. Besides, it is a lot more enjoyable to see the recipe unfold before your eyes, than to just read about it in a recipe book. This is a trend that has become a reality, and the food industry is glad for it.
The other reason is that many millennials just haven't learned the basics of food preparation from their parents. Many grew up in a household where both parents worked, and food was either instant or prepared so far in advance that the child couldn't get in on the preparation. Others say that their parents were very controlling in the kitchen and didn't let them participate in cooking.
No matter the reason for millennials flocking to food channels on YouTube, it goes to show that there is a huge market for it out there. People trying to start a YouTube channel should take heart to consider making food the focus of their videos. It's a heavy growth sector, and that alone could mean thousands of dollars.
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