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Thursday, July 31, 2014

Are Videos Favored By Google When It Comes To Search Rankings?

By John Musa


Google has been making a lot of changes lately, and so many people are worried that they will lose their business if these changes affect them. Nowadays ranking in Google is challenging, but it is not hard. You have to learn how to do it properly. You will not rank if you use tactics that Google doesn't approve. Many people are thinking of using videos on their websites, but they are not sure if Google loves videos or not. If you are one of these people, then read this article. You will know if Google favors videos or not.



Firstly, they are ranked highly in the search engines. Nowadays video sharing sites are ranked highly in the search engines. Google also ranks the video sites highly. If you have been using Google to search for something, then you might have seen that a lot of YouTube videos appeared on their first page. There are also other video sharing sites that are mostly shown on their search results. This means that Google favors videos.

Secondly, Google favors videos because they bought YouTube. People share quality information on YouTube, and there are so many videos that are entertaining. Therefore, Google wants their users to see these videos. They bought YouTube and now this video sharing site ranks highly in Google.

Lastly, most of the video sharing sites were not affected by their recent changes and updates. Google has been trying to remove those websites that have low quality content on their websites. Therefore, they have been changing their algorithms so that they can only rank those sites that have quality content. However, the video sharing sites have never been affected and this shows that Google favors videos.

A lot of people notice that it seems to be able to get videos to rank high in search engine results. While this large search engine doesn't always favor videos, there are a couple of circumstances where you can almost get a guaranteed first page ranking for your terms.

If you put your Google on YouTube, you have a good chance to rank well in both the YouTube and the Google search results. Your first tactic might just be to rank for your preferred terms on the video site. It is owned by Google, and this high ranking in YouTube can lead to good results in Google's natural results too. Just ranking well on YouTube can benefit you. Google is known as the largest search engine on the planet, but YouTube is actually #2.




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