It may be hard to see why Google changing their SEO practices is hurting the bottom line for eBay. Well, that's what you will get some information on below. This is something that not only hurts eBay, but a number of people that depend on SEO practices.
It is said that eBay plans to spend more money on Google advertising, but this is probably just to appease the Google gods. They have publicly stated that paid advertising is not effective at all for larger businesses, and therefore it is doubtful that this is the direction they will actually go in. The use of organic listings has brought more revenue in for eBay, but not to the core site itself as of late. There was also the security breach that happened, effectively causing a global password reset to occur, which may play a role in the lack of quarterly earnings.
The goal of any Internet marketing business is to make sure that they stay within the guidelines of Google, especially when doing organic search engine marketing. Hopefully eBay will reprise their tactics that Google seems to have a problem with, allowing them to generate more revenue, and improve their search engine positioning, for their listings online.
Although it could be said that many of the scripts running that use eBay listings could have also heard eBay indirectly, it's enough to say that Google has done something, pointedly against eBay, and that the search engine tactics that they were using need to be revised to get everything back to normal, something that may be difficult for eBay to achieve in the next few months.
Second-quarter earnings were supposed to be $4.37 billion which is a sizable chunk of change, but it was shy several million dollars of the expected goal. Is it possible that Google actually penalized them specifically, targeting all of eBay's pages that are listed on Google?
Recently, eBay denounced Google Adwords, stating that it was virtually ineffective when it came to marketing major brands, something that eBay does on a regular basis. Now, eBay is stating that Google's latest updates have hit them very hard.
It is said that eBay plans to spend more money on Google advertising, but this is probably just to appease the Google gods. They have publicly stated that paid advertising is not effective at all for larger businesses, and therefore it is doubtful that this is the direction they will actually go in. The use of organic listings has brought more revenue in for eBay, but not to the core site itself as of late. There was also the security breach that happened, effectively causing a global password reset to occur, which may play a role in the lack of quarterly earnings.
The goal of any Internet marketing business is to make sure that they stay within the guidelines of Google, especially when doing organic search engine marketing. Hopefully eBay will reprise their tactics that Google seems to have a problem with, allowing them to generate more revenue, and improve their search engine positioning, for their listings online.
Although it could be said that many of the scripts running that use eBay listings could have also heard eBay indirectly, it's enough to say that Google has done something, pointedly against eBay, and that the search engine tactics that they were using need to be revised to get everything back to normal, something that may be difficult for eBay to achieve in the next few months.
Second-quarter earnings were supposed to be $4.37 billion which is a sizable chunk of change, but it was shy several million dollars of the expected goal. Is it possible that Google actually penalized them specifically, targeting all of eBay's pages that are listed on Google?
Recently, eBay denounced Google Adwords, stating that it was virtually ineffective when it came to marketing major brands, something that eBay does on a regular basis. Now, eBay is stating that Google's latest updates have hit them very hard.
About the Author:
Sales Automation Engine V2.0 is a social media site aimed at uncovering the advantages & disadvantages by providing an insightful Sales Automation Engine V2.0 Review.
0 comments:
Post a Comment