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Tuesday, July 8, 2014

Videos Convert Sales Where Sales Pages Fail

By Kamil Hamad


You have probably heard that you should try to promote your product using video, but you've never understood why. Well, here are six reasons why you should go for it.



Second, a landing page is left open to the customer's own interpretation of voice. With a video, you control the excitement and the presentation of information. Besides, you can pack a powerful punch of information into a short video, hooking the customer, and then you can let them figure out the rest and order on your landing page.

Images and videos are powerful marketing tools. While videos aren't searchable themselves, SEO has been made quite easy for them, and they often appear at the top of search result pages. This helps drive people to your videos organically.

5. It is easier than you think. It might take a few practice runs, but you will learn to make great product videos in no time. Since you are in sales, you are already used to engaging people and pitching a product. On the other hand, writing product briefs is an art unto itself, and you will likely need to pay a writer if you want great content. 6. You can post to multiple locations at once. Google will punish you harshly if you use the same article on multiple sites, but you can host your video on YouTube and embed it anywhere you want without reprisal.

As you can see from the above article, it is no secret that videos are much better at converting consumers into paying customers than a plain old sales page. Use the advice form above to help you get started creating a high-converting marking video.

If your sales page is converting poorly or you think you could be making more off it, adding a video to sell your product is an excellent way to boost your conversions and maximize your sales. Studies have shown over and over how this seemingly simple tool can boost your traffic and conversions exponentially and help you maximize your income online. Videos really are worth the effort.




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