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Thursday, July 10, 2014

Snappytv & Twitter's Acquisition Seen By Internet Marketing Companies

By Bob Oliver


According to an article on Mashable, Twitter announced that it had purchased SnappyTV. For those who do not know, SnappyTV is a service that allows users to not only share video content but edit it in certain ways. With these points in mind, it's clear that it can be a very viable program in the right hands. The fact that Twitter was able to attain it says quite a bit, according to many Internet marketing companies, and I think one of the biggest points of note is that the company has not been around for that long.

Founded in 2010, it's clear that SnappyTV is still a relatively young company but one has to wonder what Twitter saw in it to begin with. The article stated that Twitter bought SnappyTV for the purpose of boosting its own program by the name of Twitter Amplify, which will be utilized in order to help advertisers. Specifically, it can help them go beyond the realm of TV in order to further Twitter engagement. Internet marketing companies would be right for focusing on Twitter Amplify for this reason.

Twitter has been heavily focused on video and it's clear as to why. Keep in mind that the general audience has a better chance of being engaged by video content because, in most cases, it is easier to take in than written work. Even though thousand-word essays may be engaging in their own respects, many people simply prefer watching videos. However, this may be the reason why this acquisition will matter tremendous over the course of time.

For example, firms along the lines of fishbat have their own video production branches, which are able to appeal to various brands. With this in mind, would it be possible for Internet marketing companies to make use out of Twitter Amplify now that it is backed by SnappyTV? It's not out of the question, seeing as how Twitter has made it a point to make Amplify easy for producers and companies across the board to implement. Only time will tell if the results will be up to snuff.

Is there potential to be had when it comes to Twitter and its purchase of SnappyTV? I believe this to be true, especially when it comes to the tremendous amount of video content that businesses will be able to make use out of. It's also important to note that since so many people are getting into video as a career path, a tool like Twitter Amplify can prove to be infinitely more useful. In time, I have to believe that the best results will be seen.




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