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Thursday, July 24, 2014

This Just In: Facebook Rolls Out Ads Manager For Mobile Devices

By Ayub Farooq


Do you use Facebook ads to promote your products or services? If yes, you can now use your mobile device to manage your ad campaign. Facebook is launching an iOS and an Android apps for the Ads Manager. This new feature should become available to all advertisers before the end of the summer. Users will be able to access this feature by clicking on an Ads Manager bookmark available in the app or on the mobile site.

At the moment these features are only available to certain users, but the company expects the new mobile ads manager interface to be fully functional and accessible to all users by the end of summer. Once the interface is fully integrated users will enjoy the exact same features, options and functions that until this point have only been available on regular computers.

Anyone who has run a Facebook ad campaign knows that it is an ongoing, interactive project that needs almost constant modification, supervision and monitoring to be successful. Because of the format and functions Facebook offers its publishers, you can see in real time how an ad is performing and modify it if need be. The ability to accomplish all of this on the go will help campaigns be more successful and yield more likes and leads from the ads.

But if you're still in the Facebook ads game, then you haven't missed out or lost much. If anything, this is good news for you. With a new mobile way of dealing with your ads, you no longer have to plan your day around managing them.

Simply boot them up from your phone and get on with your life. You'll be amazed at how much time you save in a day when you're not concentrating on Facebook ads at home or in the office. If Facebook has finally done something right recently, it is definitely this development.

Facebook is releasing two apps that allow you to use Ads Manager on your phone. The apps are compatible with iOS and Android. This new feature allows you to make changes to your ad campaign while you are on the go.This new feature is not yet available to every advertiser. However, everyone should have access to the Ads Manager app over the following months. You will be able to access the Ads Manager from the app or from the Facebook mobile site.




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