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Thursday, July 17, 2014

Facebook Gains Ground With Its Purchase Of Liverail

By Faisal Rodgers


Facebook has just recently purchased LiveRail, the automated video platform that has helped such organizations such as A&E Networks, ABC, Major League Baseball, Gannet and Daily Motion serve up ads for their video platforms on their apps and sites.

Facebook And Videos

The use of videos with Facebook is something that is commonplace, yet many people do not realize that targeted video ads can be very profitable and beneficial. From the standpoint of a person watching a video, and seeing ads that are delivered, it's nice to have something relevant to the video that you are watching. Likewise, if you are an Internet marketer, or simply trying to get visitors that will be interested in your products and services, the best thing you can do is advertise on videos to attract potential clients, but your ads will show up on the right ones. That's why the acquisition of LiveRail by Facebook will change the game, a company that delivers over 7 billion views every month. This acquisition will also be very profitable for Facebook, a deal that will help both their company, and the people watching videos.

If you would like to learn more about LiveRail and the Facebook acquisition of this company, you can find quite a bit of information on the web. It will be a very beneficial decision that will lead to high amounts of profitability for Facebook, and a better user experience for all of their members.

The goal of Facebook and this LiveRail acquisition is to make it possible for advertisements to compare with what is found in organic search listings. Videos typically autoplay for about 15 seconds, during which time the advertisements will be presented.

For premium publishers, they now have the opportunity to approach hundreds of millions of individuals that are more inclined to watch videos on the web. It will also add more relevancy to the ads that are displayed using LiveRail and its advanced technology. Internet marketers will definitely make more money as a result of this type of targeting, making the most of their advertising dollars. Any opportunity to display the ad on videos that are extremely relevant will be handled by the technology behind what LiveRail has to offer.




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